myTrident, the premium house décor and luxurious textile model, has partnered with Bigg Boss Season 18, because the official house décor accomplice. On this collaboration, myTrident’s unique vary of luxurious bedding, and residential textiles will elevate your entire décor of the Bigg Boss home.
For the primary time, Bigg Boss has collaborated with a house textile model, permitting myTrident to take heart stage in reworking the interiors of the home. The model’s signature choices—starting from plush bedding to luxurious terry towels—won’t solely be displayed prominently however may also be built-in into the every day lives of the contestants. With a devoted premium queen-sized mattress and different key installations, myTrident’s affect will probably be felt in each nook, giving viewers a style of the final word in-home décor luxurious.
This affiliation marks a pivotal second for myTrident, because it steps into the highlight throughout India’s most-watched actuality present.
“We’re past excited to accomplice with Bigg Boss for the primary time,” mentioned Neha Gupta Bector, chairperson of myTrident. “As a model rooted in luxurious and luxury, this collaboration permits us to spotlight how our premium house décor assortment can elevate any area. The Bigg Boss home serves as the proper canvas to spotlight the magnificence and class our merchandise deliver, inspiring viewers throughout India.”
Contestants will expertise the model’s luxurious terry towels and bedding daily, whereas audiences at house witness how these merchandise can remodel the appear and feel of an area. This immersive product integration will probably be additional amplified by means of strategic TV commercials and digital activations, making the model’s ethos of consolation and class a constant a part of the viewing expertise.
Pavitra KR, income head, Colours (Viacom18), shared, “Bigg Boss is on the coronary heart of India’s leisure ecosystem, setting tendencies and creating cultural moments. Its expansive attain and presence throughout tv, digital, and social platforms ensures that our accomplice manufacturers obtain distinctive visibility and interplay with various client teams. By way of our modern model placements, we naturally combine companions into the narrative of the present, considerably boosting model prominence. We’re excited to welcome myTrident as our first house décor accomplice, marking a big milestone as they convey their luxurious textile vary to the Bigg Boss home, reworking its interiors and enriching the contestants’ residing areas.”
Written with the View : afaqs