Sunsilk has launched a marketing campaign in Kolkata, utilizing town’s beloved trams not simply as a mode of transportation, however as a celebration of magnificence and custom. From September 27 to October 2, trams have been transformed into shows for the #SunsilkShineTram activation, selling Sunsilk’s Tremendous Shine Hair Serum throughout Durga Puja.
Kolkata’s trams, an intrinsic a part of town’s tradition may not run for for much longer, the model is paying tribute to those symbols whereas highlighting the wonder and power of ladies throughout Durga Puja.
As Durga Puja approaches, Sunsilk’s Tremendous Shine Hair Serum targets Kolkata’s ladies in search of shiny, frizz-free hair through the celebrations. The serum is positioned as an important product for ladies making ready for the festive season.
Moreover, passengers are invited to interact with Sunsilk by taking part within the Sunsilk Tremendous Shine Contest, the place they will add selfies and share their experiences on social media utilizing the hashtag #SunsilkShineTram. Winners will likely be handled to free rides in yellow taxis for pandal hopping throughout Durga Puja, from October 9 to 12.
Written with the View : afaqs