YouTube is rolling out its extra reasonably priced ‘Premium Lite’ plan to pick international locations, providing customers a cheaper price level, as talked about in media reviews. Not like the complete Premium subscription, ‘Premium Lite’ is a paid month-to-month plan that also contains adverts however presents fewer of them in comparison with the usual free expertise.
Google has confirmed to Android Authority that it’s testing a brand new model of the Premium Lite plan, with customers in Australia, Germany, and Thailand doubtlessly seeing the choice to enroll. It is unclear whether or not YouTube will broaden this testing to different international locations.
Beforehand, this plan offered ad-free viewing with out options like offline downloads, background playback, or YouTube Music. In distinction, the common Premium plan contains all these further perks.
In response to 9to5Google, extra customers in Australia and Germany have began seeing the choice for Premium Lite. Priced at half the price of the usual Premium plan, it nonetheless works throughout gadgets however now limits adverts as an alternative of utterly eradicating them.
On October 25, 2023, YouTube discontinued its ‘Premium Lite’ plan in lots of international locations after a two-year pilot. Initially launched in Europe, the plan was out there in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. Nevertheless, there are indicators the plan could also be making a comeback.
In the meantime, in India, YouTube lately adjusted the pricing for its premium plans in August. The brand new charges mirror will increase throughout all plans, together with Particular person, Household, and Pupil subscriptions. The Pupil Plan has risen from Rs 79 to Rs 89 per thirty days, the Household Plan jumped from Rs 189 to Rs 299 per thirty days, and the Particular person Plan now prices Rs 159, up from Rs 139.
Written with the View : afaqs