The Indian Specific Group’s flagship IP makes waves with 1112% progress in digital attain

The Indian Specific Group’s pioneering initiative on leisure, luxurious, artwork, cinema & life-style broadly categorised as ‘EXPRESSO on Tradition’ has concluded its sixth version and seventh version is scheduled for July 18, 2025. It’s a digital first property which is redefining how Indian audiences are partaking with curated conversations. Launched in April 2024, ‘EXPRESSO on […]

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Cipla Well being rolls out ‘Get the Wealthy Look’ marketing campaign for Astaberry

Cipla Well being, a number one participant within the wellness class, introduced the launch of Astaberry, its magnificence and private care model’s newest marketing campaign – ‘Get the Wealthy Look’. Right here ‘wealthy look’ stands for the wealthy texture of pores and skin that glows naturally with out using any make up or filters thereby boosting confidence […]

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Zomato’s newest marketing campaign is all in regards to the grind

“This isn’t an advert. It’s a perception in effort over every little thing else.” That is how Zomato founder and CEO Deepinder Goyal describes on X (previously often known as Twitter) the meals supply app’s newest marketing campaign, Gas the Hustle, which the model has dropped not too long ago. This is not an advert. […]

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Liberty Basic Insurance coverage gives tailor-made insurance policy for Tesla Homeowners in India

Liberty Basic Insurance coverage (LGI) has turn out to be one of many insurance coverage suppliers for Tesla in India. As Tesla enters the Indian market, Liberty will supply EV insurance coverage options designed for Tesla autos. The insurance coverage firm has developed safety plans designed for Tesla autos and the precise wants of EV […]

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lululemon companions with Tata CLiQ for India launch in 2026

lululemon introduced that it has chosen a brand new franchise associate, Tata CLiQ, to open the primary lululemon retailer in India, in addition to native e-commerce shops out there on Tata CLiQ Luxurious and Tata CLiQ Vogue within the second half of 2026.  The partnership will introduce lululemon’s athletic and way of life attire, footwear, and […]

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Ayushmann Khurrana introduced as the brand new face of HP India

Following earlier world partnerships with manufacturers resembling Ferrari and Actual Madrid, HP India has introduced a brand new collaboration with actor Ayushmann Khurrana as a part of its ongoing advertising and marketing efforts in India. The affiliation is geared toward aligning HP’s model messaging with people who mirror its values of innovation, integrity, and adaptableness. […]

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Solely A lot Louder elevates Devarshi Shah to Chief Progress Officer

Solely A lot Louder (OML) has introduced the elevation of Devarshi Shah to chief development officer, efficient instantly. On this new position, Shah will report back to CEO Tusharr Kumar and take cost of scaling OML’s company and built-in model providers, spanning branded content material and influencer advertising to AI-powered advertising options in addition to […]

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‘Kyunki’ isn’t only for the previous—it’s a multi-gen advert platform: JioStar

Each audiences and advertisers discover themselves making ready for the much-anticipated comeback of Kyunki Saas Bhi Kabhi Bahu Thi. The enduring TV present aired 25 years in the past on Star Plus, and it’ll now be coming again to the identical TV channel, reprising its older 10.30 pm prime-time slot. Nonetheless, as modern audiences have […]

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iCubesWire appoints Shashank B. V. as Enterprise Director, South

iCubesWire, a world MarTech resolution supplier specialising in efficiency, influencer, and content material advertising, has appointed Shashank B. V. as enterprise director, gross sales (South). In his new function, Shashank will lead content material gross sales for influencer advertising throughout the South Indian market, with a give attention to enabling manufacturers to attach extra meaningfully […]

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Sachin Tendulkar and Hafele launch second movie in ‘Maximising What Issues’ sequence

Hafele India, with model ambassador Sachin Tendulkar, has launched a brand new digital marketing campaign sequence centered on its core goal, “Maximising the Worth of Area. Collectively.” This builds on final 12 months’s marketing campaign and shifts focus from model consciousness to highlighting how Hafele’s options add worth in each day life. The marketing campaign […]

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