ABD expands premium spirits portfolio with acquisition of Fullarton manufacturers

Allied Blenders and Distillers(ABD), a spirits firm, accomplished the strategic acquisition of all of the manufacturers and different Mental Property Rights from Fullarton Distilleries.  The acquisition contains the distinguished portfolio that includes manufacturers comparable to Woodburns Modern Indian Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum. By bringing these craft spirits into its fold, […]

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CLEAR Premium Water turns into official hydration associate for Nationwide Video games, Uttrakhand 2025

CLEAR Premium Water has been appointed because the official hydration associate for the Nationwide Video games, Uttarakhand 2025. CLEAR will introduce 100% recycled rPET water bottles for the video games, aligning with the occasion’s sustainability targets. The partnership was formally introduced on January 12, 2025, at an occasion held in Haldwani, within the presence of […]

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Rahul Khanna showcases Meeting’s premium journey baggage in new spot

Meeting, a journey baggage firm, has unveiled a brand new marketing campaign that includes Rahul Khanna. Identified for his timeless, basic model, Khanna completely embodies the sophistication and mindfulness that defines the Meeting model. This marketing campaign is now stay throughout varied social media platforms, showcasing Rahul Khanna as he navigates packing situations with unmatched […]

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Udit Sharma joins Jiostar as EVP, Enterprise Head- Premium Sports activities

Udit Sharma has taken on the function of EVP and enterprise head – Premium Sports activities at Jiostar, the place he’ll lead the corporate’s premium sports activities initiatives. He anaounced the identical on his LinkedIn profile. Beforehand he served as chief enterprise officer at One Impression for a 12 months. His skilled journey consists of […]

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Clear Premium Water is powered-by sponsor for Tennis Premier League 6

Clear Premium Water once more takes centre stage because the powered-by sponsor for the Tennis Premier League (TPL) Season 6. The principle matches will unfold from December 3-8, 2024, on the Cricket Membership of India in Mumbai. The season began with a gamers’ public sale on September 25, 2024, at Sahara Star, Mumbai. Talking in […]

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Mondelez India unveils ‘Studio, Creations by Cadbury’; coming into premium chocolate market with Saif and Kareena-led marketing campaign

Mondelez India has launched ‘Studio, Creations by Cadbury,’ marking the model’s foray into the premium chocolate phase in India. This new providing goals to faucet into the rising demand for premium gifting choices, significantly throughout festive events. In keeping with this, Cadbury has launched devoted social media platforms to advertise the model. The brand new […]

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YouTube is testing its ‘Premium Lite’ plan with restricted adverts: Stories

YouTube is rolling out its extra reasonably priced ‘Premium Lite’ plan to pick international locations, providing customers a cheaper price level, as talked about in media reviews. Not like the complete Premium subscription, ‘Premium Lite’ is a paid month-to-month plan that also contains adverts however presents fewer of them in comparison with the usual free […]

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Vogue and premium electronics drive 2024 E-commerce festive sale increase: Redseer

Redseer Technique Consultants has launched key insights from the primary leg of the 2024 e-commerce festive sale season, which ran from September 26 to October 6, 2024 (masking occasions equivalent to Massive Billion Days, Nice Indian Competition, and Meesho Mega Blockbuster sale). The findings point out wholesome progress throughout key classes, pushed by sturdy demand […]

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