Zomato has raised its platform price from Rs 7 to Rs 10 forward of the festive season. A notification on the app defined, “This price helps us pay our payments to maintain Zomato operating. To take care of providers in the course of the festive season, it has elevated barely.“
The Deepinder Goyal-led Zomato has elevated its platform price by 400% in simply over a yr. Initially launched at Rs 2 in August 2023, the price was a part of the corporate’s efforts to enhance margins and obtain profitability.
The platform price was subsequently raised to Rs 3 later that yr, Rs 4 on January 1, 2024, and briefly to Rs 9 on December 31, 2023. In complete, Zomato has raised the platform price six instances thus far. Zomato’s rival, Swiggy, at the moment fees a platform price of Rs 7.
Just lately, the corporate reported a consolidated internet revenue of Rs176 crore for the second quarter ending on September 30, 2024, a big rise from the Rs36 crore internet revenue recorded in the identical quarter final yr. In the meantime, complete bills for the quarter stood at Rs 4,783 crore, up from Rs 3,039 crore within the corresponding interval final yr, the corporate said.
Written with the View : afaqs