Aditya Birla Solar Life Insurance coverage Firm introduced the launch of its new model marketing campaign ‘Boodhe Hoke Kya Banoge’, targeted on encouraging people to rethink their retirement plans. The marketing campaign addresses India’s rising retirement financial savings hole, the place many people delay retirement planning. With India’s retirement-age inhabitants growing and the retirement financial savings hole widening, the marketing campaign encourages early monetary planning to make sure a safe and fulfilling retirement. The marketing campaign is impressed by India’s rising life expectancy, which reached 70.19 years in 2022, in line with the World Financial institution. It is going to be aired on TV, YouTube, OTT, digital platforms, and promoted by way of outside and regional print adverts.
The #BoodheHokeKyaBanoge marketing campaign makes use of an easy strategy by adapting the acquainted query, “Bade Hoke Kya Banoge?” (What’s going to you turn out to be while you develop up?) to ask adults, “Aap Boodhe Hoke Kya Banoge?” (What’s going to you turn out to be in your previous age?). This twist encourages people to contemplate their post-retirement life with a deal with pursuing passions and new alternatives.
Kamlesh Rao, MD and CEO, ABSLI, feedback, “At Aditya Birla Solar Life Insurance coverage, we consider, retirement needs to be a time of fulfilment and pleasure. Our #BoodheHokeKyaBanoge marketing campaign encourages folks to reimagine their golden years, specializing in their ardour and dwelling life to the fullest. Nonetheless, delayed retirement planning can result in monetary insecurity and restricted decisions throughout this essential section of life. Early and considerate planning is subsequently important to create a future that aligns with one’s aspirations and ensures peace of thoughts. This initiative marks a daring step in redefining retirement, celebrating life’s moments and shifting focus from typical legacies to a journey of function. ABSLI’s suite of modern monetary merchandise helps a way of life that transcends monetary wants, serving to retirees to dwell joyfully and independently.”
The marketing campaign consists of three advert movies that emphasise the significance of early retirement planning. Every movie presents narratives that encourage adults to examine a satisfying future by way of proactive monetary planning.
Written with the View : afaqs