Niva Bupa tackles medical health insurance considerations in new digital marketing campaign

Niva Bupa has launched a brand new medical health insurance product, ‘Rise,’ geared toward India’s center class, addressing monetary challenges in healthcare. The corporate has additionally launched a digital marketing campaign, ‘Ab India Karega Rise’, to advertise the product. ‘Rise’ is designed to supply inexpensive and complete well being protection for people with fluctuating incomes. […]

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Bandhan Life Insurance coverage appoints Maneesh Mishra as Chief Product & Advertising Officer

Bandhan Life Insurance coverage, a life insurance coverage firm, introduced the appointment of Maneesh Mishra as chief product and advertising officer. Mishra will lead product design, administration, and advertising, strengthening the corporate’s development and innovation agenda. Mishra brings over 23 years of expertise within the life insurance coverage trade, overlaying product growth, gross sales technique, […]

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The whole lot that went unsuitable with Coverage Bazaar’s time period insurance coverage advert

A controversial PolicyBazaar commercial selling time period life insurance coverage has ignited widespread condemnation throughout social media platforms, with critics labelling it “disgusting” and “insensitive” for its portrayal of a grieving widow. The commercial, which aired through the high-stakes India versus Pakistan ICC Champions Trophy match on 23 February, depicts a just lately widowed girl […]

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Punjab Kings identify Kshema Common Insurance coverage as official IPL companion

Punjab Kings has introduced Kshema Common Insurance coverage as its ‘Official Common Insurance coverage Companion’ for the upcoming IPL season. The partnership focuses on partaking followers. As a part of the partnership, the Kshema emblem will function on the enjoying and observe kits of the Punjab Kings crew. Kshema Safe Arms, a digital initiative, will […]

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Bandhan Life’s newest marketing campaign simplifies life insurance coverage with cultural quirks

Recognising the vital monetary planning window of February and March—when life insurance coverage gross sales historically surge in India—Bandhan Life, in collaboration with Havas CX India, has unveiled a timed collection of product movies to simplify and fortify the method of securing one’s future. Designed to resonate with customers’ heightened curiosity in life insurance coverage […]

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Techmagnate baggage search engine optimisation mandate for Axis Max Life Insurance coverage

Techmagnate, a digital advertising and marketing company has been appointed to deal with enterprise search engine optimisation companies for Axis Max Life Insurance coverage (previously generally known as Max Life Insurance coverage). The account was received in a multi-agency pitch.  Techmagnate will deal with end-to-end search engine optimisation companies for the corporate’s Time period Insurance […]

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Care Well being Insurance coverage asks ‘Who Cares?’ in newest marketing campaign

Care Well being Insurance coverage has launched a digital marketing campaign for Care Supreme Well being Insurance coverage, highlighting its deal with accessible healthcare. The marketing campaign contains 15-second digital advertisements that tackle frequent well being protection issues with the query, “Who Cares?” The advertisements reinforce Care Well being Insurance coverage’s dedication to offering reasonably […]

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Breaking obstacles in insurance coverage: Why Aviva Signature 3D Time period Plan

Securing your loved ones’s future towards unexpected challenges is among the biggest acts of care you’ll be able to provide. Enter Aviva Signature 3D Time period Plan – Platinum — a revolutionary insurance coverage answer that redefines safety by combining innovation, flexibility, and complete protection. Learn the way this plan will redefine safety and change […]

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How to decide on the perfect senior citizen medical insurance coverage in your mother and father

  Choosing the proper medical insurance for senior residents is a vital choice, particularly as our mother and father age and their healthcare wants turn out to be extra vital. It may be overwhelming to contemplate the quite a few insurance policies out there, however with a little bit steering, you can also make an […]

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Inera, STIHL, Star Union Dai-Ichi Life, and ManipalCigna Well being Insurance coverage Take Centre Stage on the 4th Version of the Eggfirst Chalo Bharat Conclave & Awards.

The 4th version of the Eggfirst Chalo Bharat Conclave & Awards celebrated the brilliance of rural advertising by honoring the trade’s most impactful and modern manufacturers. Held at The Westin, Goregaon (Mumbai), the awards ceremony acknowledged excellent achievements throughout 31 classes, spotlighting manufacturers which are shaping the way forward for rural India. Inera, STIHL, and […]

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