Niva Bupa has launched a brand new medical health insurance product, ‘Rise,’ geared toward India’s center class, addressing monetary challenges in healthcare. The corporate has additionally launched a digital marketing campaign, ‘Ab India Karega Rise’, to advertise the product.
‘Rise’ is designed to supply inexpensive and complete well being protection for people with fluctuating incomes. With healthcare prices rising, the plan goals to offer monetary safety and accessibility to high quality medical care.
The initiative goals to make medical health insurance extra accessible and inexpensive for this phase. Niva Bupa emphasises that high quality healthcare needs to be a proper, not a privilege, and aligns with its purpose of offering monetary safety by means of tailor-made medical health insurance options.
Commenting on the launch of the marketing campaign, Nimish Agrawal, government vice chairman and chief advertising officer, Niva Bupa Well being Insurance coverage, stated “At Niva Bupa, we’re dedicated to delivering modern options that cater to the evolving wants of our clients. Rise just isn’t solely a step ahead in bridging the insurance coverage hole for India’s Lacking Center but in addition aligns with the federal government’s mission of Insurance coverage for All by 2047. Our newest marketing campaign is a testomony to our dedication to inexpensive and accessible medical health insurance according to the Authorities’s agenda for “Insurance coverage for All by 2047”. ‘Ab India Karega Rise’ is greater than only a marketing campaign – it’s a motion that emphasizes the significance of medical health insurance as an important step in direction of progress. Well being ought to by no means be a barrier to success. With ‘Rise’, we’re empowering the folks of India to safe their future and reside with the peace of thoughts they deserve.”
Written with the View : afaqs
