Life Archives

Bandhan Life Insurance coverage appoints Maneesh Mishra as Chief Product & Advertising Officer

March 4, 2025March 4, 2025realitypostLeave a Comment

Bandhan Life Insurance coverage, a life insurance coverage firm, introduced the appointment of Maneesh Mishra as chief product and advertising officer. Mishra will lead product design, administration, and advertising, strengthening the corporate’s development and innovation agenda. Mishra brings over 23 years of expertise within the life insurance coverage trade, overlaying product growth, gross sales technique, […]

Mirum founders launch Meru Life- A digital ecosystem for seniors

February 24, 2025February 24, 2025realitypostLeave a Comment

After 15 years at Mirum India, which was acquired by WPP, Hareesh Tibrewala and Mihir Karkare have launched Meru Life, an age-tech startup targeted on making a digital ecosystem for seniors. As India’s senior inhabitants continues to develop—with over 15 crore Indians over 60 as we speak and a projection of 35 crore by 2050—there’s […]

Bandhan Life’s newest marketing campaign simplifies life insurance coverage with cultural quirks

February 13, 2025February 13, 2025realitypostLeave a Comment

Recognising the vital monetary planning window of February and March—when life insurance coverage gross sales historically surge in India—Bandhan Life, in collaboration with Havas CX India, has unveiled a timed collection of product movies to simplify and fortify the method of securing one’s future. Designed to resonate with customers’ heightened curiosity in life insurance coverage […]

Pramerica Life Insurance coverage’s new spot celebrates the power behind each dream

February 12, 2025February 12, 2025realitypostLeave a Comment

Pramerica Life Insurance coverage, a life insurance coverage firm, has introduced the launch of its flagship marketing campaign, #ThisIsMyClimb. First launched in India final 12 months, the marketing campaign – rooted in Prudential Monetary, Inc.’s world initiative – goals to foster a deeper emotional reference to audiences by celebrating the resilience and selflessness of on […]

Techmagnate baggage search engine optimisation mandate for Axis Max Life Insurance coverage

February 10, 2025February 10, 2025realitypostLeave a Comment

Techmagnate, a digital advertising and marketing company has been appointed to deal with enterprise search engine optimisation companies for Axis Max Life Insurance coverage (previously generally known as Max Life Insurance coverage). The account was received in a multi-agency pitch. Techmagnate will deal with end-to-end search engine optimisation companies for the corporate’s Time period Insurance […]

Axis Max Life faucets influencers for ‘Double Bharosa’ marketing campaign launch

January 27, 2025January 27, 2025realitypostLeave a Comment

Axis Max Life Insurance coverage, previously referred to as Max Life Insurance coverage Firm, has launched the Double Bharosa marketing campaign to boost consciousness of life insurance coverage merchandise. The marketing campaign utilises the theme of “double” via content material that includes influencers in twin roles, symbolising how life insurance coverage acts as an important […]

Inera, STIHL, Star Union Dai-Ichi Life, and ManipalCigna Well being Insurance coverage Take Centre Stage on the 4th Version of the Eggfirst Chalo Bharat Conclave & Awards.

January 24, 2025January 24, 2025realitypostLeave a Comment

The 4th version of the Eggfirst Chalo Bharat Conclave & Awards celebrated the brilliance of rural advertising by honoring the trade’s most impactful and modern manufacturers. Held at The Westin, Goregaon (Mumbai), the awards ceremony acknowledged excellent achievements throughout 31 classes, spotlighting manufacturers which are shaping the way forward for rural India. Inera, STIHL, and […]

OMD India wins built-in media mandate for HDFC Life

January 20, 2025January 20, 2025realitypostLeave a Comment

OMD India, a part of the Omnicom Media Group, has secured the built-in media mandate for HDFC Life, a long-term life insurance coverage options supplier. This partnership with HDFC Life might be a mutually useful one, thus contributing to the life insurer’s journey of ‘Insuring India’ because the business endeavours to fulfil the promise of […]

Tata AIA Life faucets Niladri Bhattacharya as VP of company comms & social media

January 11, 2025January 11, 2025realitypostLeave a Comment

Tata AIA Life Insurance coverage has employed Niladri Bhattacharya as its vp of company communications and social media. “I lead the corporate’s model narrative and digital technique. My position focuses on enhancing repute, driving impactful storytelling, and fostering engagement throughout platforms,” reads the job description on his LinkedIn account. Earlier than this transfer, Bhattacharya was […]

'12th Bail' - Actor Ansuman Pushkar - The film that had a huge impact on my life

‘twelfth Bail’ – Actor Ansuman Pushkar – The movie that had a huge effect on my life

January 1, 2025January 1, 2025realitypostLeave a Comment

Chennai, Directed by Vidhu Chopra, the film ‘twelfth Bail’ launched on twenty seventh October 2023. Launched in Hindi, Tamil, Telugu and Kannada languages, the movie was critically and commercially effectively acquired. Starring Vikrant Massey, Medha Shankar, Anand V Joshi, Ansuman Pushkar and others, the movie revolves across the lives of IPS officer Manoj Kumar Sharma […]