India Gate Basmati debuts new avatar for the trendy shopper

KRBL Restricted, a worldwide chief within the meals trade and dad or mum to the World’s No.1 India Gate Basmati Rice, has launched a redesigned packaging that’s geared toward enhancing shopper engagement and transparency. The up to date packaging, launched as a part of a broader strategic initiative, options detailed product info, consumer-forward illustrations, and […]

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Samsung’s new advert for Galaxy S25 Extremely sparks combined shopper response

Samsung’s newest flagship smartphone sequence, the Galaxy S25, has triggered widespread debate amongst tech lovers and shoppers, with the model’s advertising and marketing technique coming beneath some scrutiny for its heavy reliance on Google’s AI capabilities. The introductory commercial for the Samsung S25 Extremely, a 5-minute and 45-second promotional video, positions the gadget as an […]

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Godrej Client Merchandise’ Q3 advert spends rise by 6% YoY to Rs 364.4 crore

Godrej Client Merchandise Restricted (GCPL) recorded promoting spends of Rs 364.4 crore for the third quarter of FY24, marking a 6% year-on-year (YoY) enhance from Rs 343.3 crore in the identical interval final yr. On a quarter-on-quarter (QoQ) foundation, the corporate’s promoting spends noticed a marginal rise, up from Rs 364 crore within the quarter […]

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PharmEasy founders transfer on to pursue new shopper enterprise

Dhaval Shah, Dharmil Sheth, and Hardhik Dedhia, the founders of API Holding, which operates PharmEasy, are getting ready to launch a brand new enterprise within the shopper house. Siddharth Shah, the CEO and MD of PharmEasy, has additionally personally invested within the new enterprise. A number of enterprise capitalists (VCs) who beforehand supported the founders of […]

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Lokesh Chhaparwal joins Honasa Client as Senior VP- Expertise & Engineering

Honasa Client, dwelling to famend manufacturers like Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr. Sheth’s, and Staze Magnificence, at present introduced the appointment of Lokesh Chhaparwal as senior vice president- know-how and engineering.  On this function, Lokesh Chhaparwal might be answerable for the corporate’s technological technique, with a pointy concentrate on integrating superior tech options […]

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Zairus Grasp steps down as Chief Enterprise Officer of Honasa Shopper

Zairus Grasp has stepped down because the chief enterprise officer of Honasa Shopper, the mother or father firm of manufacturers like Mamaearth, BBlunt, and The Derma Co. The announcement was made via a regulatory submitting with the BSE. Grasp brings over 25 years of expertise from organisations comparable to Airtel, Hindustan Unilever, and Nokia, joined […]

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Honasa Client promotes Meetu Mulchandani as Head of Model Manufacturing unit

Honasa Client, dwelling to famend manufacturers like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth’s, at present introduced the elevation of Meetu Mulchandani as vp and head of Model Manufacturing unit. Model Manufacturing unit, Honasa’s division for launching and nurturing rising manufacturers, has been a pivotal driver of the organisation’s progress. Mulchandani has been […]

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Tata Shopper Merchandise re-appoints Wavemaker as its media company

Tata Shopper Merchandise, a FMCG firm, proclaims the re-appointment of Wavemaker as its media company accomplice beginning monetary yr 2025. The company was awarded the account in a multi-agency pitch. This partnership will cowl the strategic planning and execution of Tata Shopper Merchandise’ media mandate in India, for the upcoming monetary yr. Wavemaker is the […]

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Dentsu India & PhonePe Advertisements to launch e-book on Indian client tendencies

Dentsu India, in partnership with PhonePe Advertisements, has introduced the launch of The Bharatiya Client, a espresso desk e-book on evolving procuring behaviors of Indian shoppers throughout generations. Releasing on November 29, 2024, in Mumbai, the e-book examines the affect of demographics, geography, and know-how on the Indian market, highlighting generational and gender-based preferences shaping […]

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MoEngage launches new instruments for entrepreneurs to adapt to client developments

MoEngage, a cross-channel buyer engagement firm, introduced new product options. These options goal to assist entrepreneurs adapt sooner to evolving client behaviour at its bi-annual flagship product launch occasion, MoEngage NEXT. “Our new capabilities strengthen our dedication to creating it straightforward for client entrepreneurs to shortly perceive and quickly adapt to evolving client expectations,” mentioned […]

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