Tata Shopper Merchandise, a FMCG firm, proclaims the re-appointment of Wavemaker as its media company accomplice beginning monetary yr 2025. The company was awarded the account in a multi-agency pitch. This partnership will cowl the strategic planning and execution of Tata Shopper Merchandise’ media mandate in India, for the upcoming monetary yr.
Wavemaker is the media company for Tata Shopper Merchandise and can proceed to spearhead dynamic media planning and execution throughout TV, Print, Radio and Digital channels for manufacturers throughout Companies in India like Packaged Drinks, Meals, Able to Drink, Tata Soulfull and Natural India, unfold throughout Bangalore, Mumbai and Delhi.
Commenting on the announcement, Puneet Das, president – packaged drinks, India & South Asia, Tata Shopper Merchandise, mentioned, ” Tata Shopper Merchandise has been on the forefront of delivering hyper-local, hyper-personalized and technology-driven advertising initiatives, attaining distinctive affect throughout various markets. We’re excited to proceed on this journey and our partnership with Wavemaker as our media accomplice.”
The media mandate contains end-to-end administration of conventional and digital media planning and shopping for, aimed toward driving larger synergies throughout Tata Shopper Merchandise’ various manufacturers, together with Tata Tea and variants, Tata Salt and premium salts, Tata Sampann, Tata Espresso Grand, Tetley Inexperienced Tea, Tata Soulfull, Himalayan water, Tata Gluco plus, amongst others.
Talking in regards to the win, Ajay Gupte, CEO – South Asia, Wavemaker mentioned, “We’re honoured to be re-appointed because the media accomplice for Tata Shopper Merchandise. Collaborating with such a revered model presents a major accountability. Tata Shopper Merchandise’ sturdy emotional connections with its viewers encourage us to leverage our experience in media and shopper engagement. Persevering with on our lengthy standing partnership, we’re devoted to crafting revolutionary campaigns that align with their model mission, sparking significant conversations and pleasure. Collectively, we purpose to reinforce Tata Shopper Merchandise’ legacy as an business chief and create impactful experiences that resonate with customers.”
Written with the View : afaqs