MoEngage, a cross-channel buyer engagement firm, introduced new product options. These options goal to assist entrepreneurs adapt sooner to evolving client behaviour at its bi-annual flagship product launch occasion, MoEngage NEXT.
“Our new capabilities strengthen our dedication to creating it straightforward for client entrepreneurs to shortly perceive and quickly adapt to evolving client expectations,” mentioned Raviteja Dodda, CEO and co-founder of MoEngage. “I’m assured that these new launches will equip MoEngage shoppers with the instruments they should have interaction their prospects at scale, personalising experiences as per particular person preferences and behavior.”
Entrepreneurs typically face challenges in connecting numerous instruments wanted for buyer engagement, which hampers their skill to offer personalised experiences. To handle this, MoEngage has launched Related Apps, a low-code framework designed to combine knowledge from messaging channels, promoting platforms, knowledge warehouses, IVR programs, and chatbots.
Moreover, MoEngage has launched a bi-directional native knowledge integration with Salesforce CRM, a broadly used buyer knowledge administration system. This integration permits entrepreneurs to change knowledge between Salesforce and MoEngage simply, enabling real-time personalised marketing campaign triggers whereas lowering prices by eliminating the necessity for customized integrations.
MoEngage additionally launched Coupons, a function that helps entrepreneurs allocate and distribute single-use coupons to enhance buyer engagement and optimise prices. The instrument allows real-time administration from a single dashboard and offers alerts for coupon shortages, expiry dates, and ingestion statuses.
Written with the View : afaqs