Samsung’s new advert for Galaxy S25 Extremely sparks combined shopper response

Samsung’s newest flagship smartphone sequence, the Galaxy S25, has triggered widespread debate amongst tech lovers and shoppers, with the model’s advertising and marketing technique coming beneath some scrutiny for its heavy reliance on Google’s AI capabilities.

The introductory commercial for the Samsung S25 Extremely, a 5-minute and 45-second promotional video, positions the gadget as an “AI companion”. Nevertheless, critics argue that the presentation seems extra like a showcase of Google’s Gemini options quite than a centered introduction to Samsung’s personal technological improvements.

The commercial prominently highlights options primarily derived from Google’s ecosystem, together with enhanced search capabilities, Gemini’s integration throughout different apps akin to YouTube, Google Maps, Hold Notes, and extra. Whereas persevering with to leverage final yr’s fashionable “Circle to Search” performance, the brand new sequence additionally incorporates Gemini Reside and extra AI-driven options akin to name transcription and video audio erasure. And naturally, the superb digicam tech that’s laborious to overlook on the Samsung flagships. 

Nevertheless, shopper response on Samsung’s YouTube channel has been notably vital. Many viewers expressed disappointment, suggesting the advertising and marketing method undermines the gadget’s distinctive promoting propositions. One consumer sarcastically remarked, “Nice Gemini advert, when will you introduce the brand new gadgets?”

One other vocal critic highlighted perceived shortcomings, noting the absence of serious {hardware} enhancements: “No RAM upgrades, no improve in battery capacities, virtually the identical cameras as final yr, elimination of Bluetooth connectivity from the S-pen.” Many customers have additionally expressed pleasure in the direction of the gadget and its new options. 

The criticism primarily stems from the obvious lack of distinctive {hardware} developments, minor changes to the design, and an overemphasis on AI options that many potential customers think about non-essential. The launch additionally coincides with Google Pixel smartphones already providing comparable functionalities, additional diminishing the perceived exclusivity of Samsung’s providing.

Whereas the S25 sequence does incorporate the most recent Snapdragon® 8 Elite chipsets and introduces inside refinements akin to enhanced vapour chamber, the advertising and marketing narrative seems to have missed speaking these technical developments successfully.

For the cameras, nevertheless, the model has additionally unveiled a separate advert, filmed totally on Galaxy S25 Extremely. The narrative for the spot sees a younger actress tackle a final minute audition for a interval drama. And she or he movies an ideal audition tape with the assistance of the brand new cellphone. 

By the best way, the advert additionally subtly showcases the brand new AI functionality of the cellphone to course of a number of motion prompts concurrently. There’s a couple of extra explainer movies that the model has launched suplementing the launch, tutoring utilizing on the right way to get used to the brand new options. 


Written with the View : afaqs