Zee Leisure Enterprises (ZEEL), a content material and expertise powerhouse, has unveiled its newest promoting innovation– Zee Highlight below the ‘Z’ RISE Initiative. Designed to ship model salience throughout the community, Zee Highlight provides advertisers a clutter-breaking mixture of premium model touchpoints throughout each Normal Leisure Channels (GECs) and Film channels.
As a part of this new providing, Zee Highlight brings collectively a strong mixture of Stings, Branded Home windows, In-show Funnel Placements, QR-code Astons, and Tags on GECs, together with Branded Carousels, L-bands, Astons, Stings, and Tags on Film channels. True to its identify, every of those factor places a highlight on each stage of the AIDA Mannequin (Consciousness, Curiosity, Need, Motion). This holistic suite which can even activate a number of impression parts on OTT platform ZEE5, will allow manufacturers to maximise impression, strengthen recall, and seamlessly combine into viewers’ content material journey by means of an omnichannel method.
Hyundai Motor India, a model synonymous with innovation and management within the Indian automotive trade, has come onboard because the unique inaugural accomplice for Zee Highlight. With this affiliation, Hyundai will leverage the community’s attain and visibility to additional join with tens of millions of customers throughout the nation.
Talking on this initiative, Laxmi Shetty, Head- Commercial Income, Broadcast & Digital, Zee Leisure Enterprises stated: “With Zee Highlight, we’re reimagining how manufacturers have interaction with audiences in a extremely fragmented media ecosystem by means of an omnichannel method. This providing offers advertisers with high-frequency, high-visibility model presence throughout our most watched leisure locations. We’re delighted to have Hyundai, a model that resonates strongly with innovation and excellence, as our very first accomplice for this journey.”
Virat Khullar, AVP & Vertical Head – Advertising and marketing, Hyundai Motor India Restricted added: “At Hyundai, we’re continually looking for progressive avenues to attach with our clients. Zee Highlight initiative is a cutting-edge platform that redefines model story telling by means of an omni-channel lens. The partnership will enable Hyundai to seamlessly combine with Zee Leisure’s numerous ecosystem throughout basic leisure channels (GECs) and film channels, providing an distinctive alternative to have interaction with viewers in a extra dynamic and immersive approach. As a model pushed by innovation, we see this partnership as a strong step ahead in constructing deeper reference to customers throughout India’s vibrant panorama.”
With this collaboration, ‘Z’ continues to set new benchmarks in advertiser-led improvements, making certain manufacturers obtain most resonance whereas enhancing the viewing expertise for tens of millions of households.
Written with the View : afaqs
