Vi introduced a milestone as a part of its newest ‘Be Somebody’s We’ marketing campaign: the completion of its aim of ‘100 towers each hour’ as a part of its ongoing community enlargement throughout India. The marketing campaign options two TVCs showcasing Vi’s community power in city and distant settings, together with hilly areas and underground metros, highlighting seamless connectivity.
Within the TVC, a younger lady organises a birthday celebration for her sister over a video name in an underground metro. The scene highlights Vi’s dedication to offering connectivity in areas with sometimes weak alerts.
Commenting on the marketing campaign, Avneesh Khosla, CMO, Vi, mentioned “’Be Somebody’s We’ reminds everybody concerning the energy of connections. Including 100 towers each hour is a testomony to our dedication to bringing sturdy connectivity to make sure that individuals stay related and are available collectively for his or her family members in little ways in which go a great distance.”
Commenting on the marketing campaign, Rohit Dubey, ECD, Ogilvy, mentioned “Crafting ‘Be Somebody’s ‘We’, From Wherever You Might Be’ was a artistic tightrope stroll, balancing appeals to each coronary heart and thoughts. The promise of 100 Towers Each Hour needed to be subtly woven into the model’s philosophy, guiding every alternative we made. This heartfelt second, set in one of the vital difficult areas for a telecom community, displays Vi’s dedication to connectivity. We hope this effort enhances the patron’s community expertise and makes a significant distinction.”
The marketing campaign has gone dwell with the Border-Gavaskar Trophy starting November 22 reaching individuals by way of varied mediums, together with TV, digital and so forth.
Written with the View : afaqs