Havas Artistic India has been appointed because the inventive company for Eastman Auto & Energy. The appointment comes after a aggressive multi-agency pitch, positioning Havas because the strategic associate to assist Eastman strengthen its model presence and develop its visibility within the Indian market.
Eastman Auto & Energy has onboarded Havas Artistic India as its inventive associate to drive model progress and elevate visibility. As a part of the mandate, Havas Artistic India will oversee Eastman’s model communication technique from its Gurugram workplace. The company will craft compelling narratives that spotlight Eastman’s dedication to sustainability, technological management, and its work in last-mile e-mobility options, together with e-rickshaw batteries.
Havas Media India can even deal with the media technique for Eastman Auto & Energy, guaranteeing a complete, data-driven method to increasing model attain and engagement throughout key markets. By leveraging knowledge insights, Havas Media will optimise media planning and execution to ship measurable affect and improve model visibility.
Sudham Ravinutala, chief advertising officer at Eastman Auto & Energy, stated, “In a sequence of spectacular displays, Havas emerged because the clear alternative attributable to their daring, insightful, and value-driven method. They seemed past standard inventive methods, deeply connecting with our model’s core values and imaginative and prescient. With Havas, we’ve got discovered a associate who not solely understands our route however is uniquely outfitted to carry our journey to life in a approach that resonates with our viewers.”
Kundan Joshee, managing director, Havas Artistic India stated, “The Final mile e-mobility and photo voltaic rooftop options area holds immense potential and presents a really thrilling alternative to us. Our partnership shall be geared toward delivering differentiated, significant work that resonates and aligns completely with the ambitions of a quickly remodeling, dynamic India. We stay up for creating platform-agnostic, related tales for Eastman Auto and Energy that not simply drive engagement but additionally make a tangible affect, serving to us construct a forward-thinking future, shifting the needle on each model and enterprise.”
Written with the View : afaqs