Star Sports activities, Disney+ Hotstar launch ‘SKYball’ marketing campaign for Ind-Eng T20I sequence

India will host England in a five-match T20I sequence beginning January 22. Star Sports activities Community and Disney+ Hotstar launched the ‘SKYball’ marketing campaign movie that includes India’s T20I captain, Suryakumar Yadav.

The marketing campaign movie highlights Suryakumar Yadav and his staff’s batting model. It emphasises that T20 cricket thrives on high-scoring matches. The sequence will showcase England’s Bazball method, led by coach Brendon McCullum, towards India. The marketing campaign movie is ready in an area company’s mission management room, exhibiting cricket balls flying in direction of the moon at excessive pace. The movie makes use of this as a metaphor for the big-hitting talents of gamers from each groups. A scientist asks Suryakumar Yadav to spare the moon from his highly effective photographs. As extra cricket balls from English gamers cross by, the movie ends with Yadav making ready to hit one other shot, saying, “Sorry guys. Moon, see you quickly!” establishing the upcoming T20I sequence between India and England. 

“Each time we take the sector, we’re all the time seeking to push the boundaries that assist purpose constantly for the moonshot. This rivalry has been among the many most iconic and aggressive ones for many years now, and much more so for the followers who’re trying ahead to witnessing some thrilling cricket in our yard,” mentioned Suryakumar Yadav, India T20I Captain and the protagonist of the movie.

“The marketing campaign is a tribute to how the Blues, beneath the management of Suryakumar Yadav, have taken power-hitting to a brand new excessive. Add the English power-hitters into the combination, and a luxurious buffet of sixes is about to be served,” mentioned Vikram Passi, head of selling – sports activities, JioStar.

The five-match T20I sequence begins on January 22 at Eden Gardens, Kolkata. The ODI sequence begins on February 6 at VCA Stadium, Nagpur. The T20I sequence will broadcast dwell on Star Sports activities Community and Disney+ Hotstar from January 22, 2025.


Written with the View : afaqs