P&G India has reported a major 25% year-on-year improve in promoting and promotion expenditure, reaching Rs 158.3 crore for the quarter ended December thirty first, 2024, in comparison with Rs 126.6 crore in the identical quarter of the earlier 12 months.
Nonetheless, the FMCG big’s promoting spending witnessed a sequential decline of 8.5% from Rs 173 crore within the quarter ended September 2024, indicating a measured method to advertising and marketing investments.
The corporate’s monetary efficiency remained sturdy, with consolidated revenue rising 17.3% to Rs 268.6 crore within the fiscal quarter, up from Rs 228.9 crore within the corresponding interval of FY24. Income from operations confirmed constructive momentum, growing by 10% to succeed in Rs 1,247.6 crore, in comparison with Rs 1,133.4 crore in the identical quarter final 12 months.
Regardless of the general development in income and revenue, the corporate’s EBITDA skilled a major decline, falling 39% year-on-year to Rs 371 crore.
Written with the View : afaqs