Iconic Bollywood star Amitabh Bachchan has joined forces with the solid of the favored Prime Video collection Panchayat to launch a public consciousness marketing campaign designed to deal with the problem of on-line monetary scams.
The marketing campaign, launched by the Indian Cyber Crime Coordination Centre (I4C), a division of the Union House Ministry, goals to empower people with the information to determine fraudsters and keep away from falling sufferer of cyber fraud.
Bachchan initially shared the primary advert on Instagram, that includes Pankaj Jha in his function as Vidhayak Ji from Panchayat. Within the video, Vidhayak Ji will get a name from a person pretending to be a financial institution consultant, selling a ‘Paisa Badhao funding’.
Intrigued, he enquires, “What methods will you implement to develop our wealth?” The scammer replies with deceptive guarantees, stating, “We now have boosted the funds for a lot of buyers.”
As Vidhayak Ji considers the provide, Amitabh Bachchan enters the scene, grabs the cellphone from him, and confronts the caller.
In a dramatic trade, he cautions, “Relaxation assured, you’ve been added to the Tihar [jail] record, and it’s greatest to observe their directions.” Your security shouldn’t be our duty. Bachchan warns the scammer, asserting that the police will monitor the decision and seize him very quickly.
The video concludes with Bachchan encouraging viewers to remain alert, use solely SEBI-approved apps and platforms for his or her investments, and to report any incidents by contacting Cyber Dost on the quantity 1-9-3-0.
Bachchan shared the video on Instagram with the caption, “Be cautious, bear in mind!! At all times use SEBI-approved apps and platforms.”
In one other video, actor Chandan Roy, identified for his function as Vikas in Panchayat, encounters a misleading job provide from a global recruiter, boasting a month-to-month wage of Rs 2 lakh.
As Vikas contemplates the provide with a touch of naivety, Bachchan steps in as soon as extra, cautioning him in regards to the risks of succumbing to such scams. He recommends that viewers affirm job presents by way of official channels and search steering from brokers accredited by the Ministry of Exterior Affairs.
House Minister Amit Shah has lauded the marketing campaign on X (previously Twitter), praising Bachchan for his energetic participation within the initiative.
Be certain, be protected.
At all times make sure that you apply for jobs solely on official web sites and thru authorized companies and safeguard your profession from cybercriminals.
Heartiest due to Shri @SrBachchan Ji in your help of the Modi govt’s mission to safe our residents from…
— Amit Shah (@AmitShah) January 23, 2025
These adverts arrive at a pivotal second, as cyber fraud escalates nationwide, preying on unsuspecting people with alluring presents of easy investments or high-paying jobs abroad.
Not too long ago YouTuber Ankush Bahuguna shared his personal harrowing expertise of falling sufferer to a digital rip-off that left him locked out of his accounts for a full 48 hours.
The adverts function essential reminders to remain alert within the ever-evolving digital panorama.
Written with the View : afaqs
