One in 4 Indians travelled to spiritual locations in 2024: Kantar TGI Report

The Maha Kumbh, one of many world’s largest public gatherings provides a novel alternative to discover pilgrim motion, presence, and behavior at an unparalleled scale.

Kantar’s TGI Report reveals some fascinating insights into the profile of pilgrims in India from the previous 12 months. Listed here are some highlights:

  • Haridwar emerged as probably the most visited spiritual vacation spot in India, adopted by Shirdi, Tirupati, Ayodhya, and Ajmer Sharif.
  • Throughout the nation, North Indians most steadily go to Haridwar (54%), whereas South Indians predominantly favour Tirupati (82%), adopted by Shirdi (59%). These preferences are largely influenced by the proximity of those locations and a longstanding custom of household journey to those pilgrimage websites.
  • Most spiritual vacationers fall throughout the 25-44 age band, with these aged 25-34 visiting Haridwar probably the most, whereas the 35-44 age group preferring Ayodhya over different locations.
  • A big majority of tourists to Haridwar (61%) and Ayodhya (69%) have been male, highlighting a notable gender skew amongst travellers to those locations. This factors to the necessity to make these locations extra inclusive and interesting to ladies vacationers.
  • Non secular tourism is predominantly skewed in the direction of the prosperous, as represented by NCCS A socio-economic class.

Recognising the rising affect and significance of spiritual tourism, Kantar is ready to launch the Maha Kumbh Mela 2025 Report, uncovering the intricate dynamics of pilgrim’s behaviours and habits, and providing actionable insights for manufacturers trying to join with this viewers.

The Maha Kumbh Mela report will make clear the spending habits, preferences, and journey patterns of the pilgrimages, uncovering developments that affect the native economic system and the broader tourism business. This examine may even spotlight how digital platforms and providers, corresponding to journey apps and on-line fee strategies, are influencing the expertise of spiritual tourism, reflecting the rising integration of expertise in conventional practices.

Puneet Avasthi, director – specialist companies, insights division- South Asia, Kantar, stated, “As per Kantar’s TGI Report, spiritual tourism is a big contributor to India’s tourism economic system. These pilgrimage centres and congregations current distinctive alternatives for manufacturers to attach with audiences in deeply significant methods. Our Maha Kumbh Mela Report will present model builders with actionable insights into client motivations, buying patterns, and engagement touchpoints in one of many world’s largest cultural occasions. By understanding the intersection of religion, tradition, and commerce, manufacturers can create genuine, impactful methods that resonate with this various and rising viewers.”

 


Written with the View : afaqs