Cheil India’s Expertise Commerce wins social media mandate for Tata MenCan

Expertise Commerce, a digital company inside the Cheil Community, has secured the annual social media mandate for Tata MenCan; a non-profit initiative by the Urology Illness Administration Group of Tata Memorial Centre.

This mandate is a part of a CSR initiative by Western Refrigeration, highlighting their dedication to sustainability and contributions to society.

Tata MenCan is dedicated to elevating consciousness about prostate, testicular, and penile cancers whereas addressing stigma and gaps in care infrastructure. This system affords holistic help, together with monetary help, psychological counselling, rehabilitation, and ability improvement. With a imaginative and prescient to determine a Centre of Excellence at Tata Memorial Centre, Tata MenCan goals to advance early detection, therapy, and analysis in urological cancers.

This partnership goals to drive impactful training and consciousness campaigns, making certain that vital conversations round male cancers are normalised. Expertise Commerce will handle Tata MenCan’s social media platforms, together with Fb, Instagram, YouTube, LinkedIn, and Twitter. The company will lead strategic campaigns, develop compelling digital property, and optimise social media outreach to successfully amplify MenCan’s message and foster engagement.

“Tata MenCan is greater than an initiative—it’s a motion to rework the best way male cancers are perceived and addressed in India,” mentioned MSR Murthy, challenge supervisor, Tata MenCan. “Via this partnership with Expertise Commerce, we purpose to succeed in wider audiences, break stigmas, and guarantee well timed help for these affected.”

Bhawana Daga, vp – development, expertise commerce, mentioned, “We’re honoured to collaborate with Tata MenCan, a cause-driven initiative that seeks to deliver a couple of significant change within the healthcare house. Our purpose is to amplify their voice and create conversations that matter, making certain widespread consciousness and engagement by progressive campaigns.”

“At Western Refrigeration, we consider in aligning our enterprise objectives with the next function. Partnering with Tata MenCan reaffirms our dedication to constructing a sustainable future and supporting causes that matter. Collectively, we purpose to create an enduring affect by elevating consciousness and fostering a more healthy society.” – Sneh Thanvi, advertising supervisor, Western Refrigeration.


Written with the View : afaqs