Motley, a artistic company, has redefined KIDZEE’s positioning with a brand new hip-hop-inspired jingle. The communication highlights KIDZEE’s give attention to nurturing every kid’s distinctive potential, interesting to fashionable mother and father who worth individuality and creativity.
The brand new jingle, KIDZEE’s first in eight years, captures the model’s philosophy. It strikes away from conventional nursery rhyme kinds and makes use of Indian hip-hop to attraction to a youthful viewers.
“We reviewed current work on this house and located most jingles related in model, with sing-song tones that felt outdated. To face out on this sea of sameness, we opted for hip-hop—a style at present standard amongst younger mother and father and kids,” mentioned Aniruddh Kashyap, Motley.
The jingle blends hip-hop themes of self-confidence and individuality with KIDZEE’s give attention to nurturing potential. It contains the model identify in a rhythmic hook: ‘Okay-I-D with a Z-double E’ and the tagline: ‘KIDZEE brings out the most effective in me.’ The monitor was dropped at life with the assist of Farr Studios. The jingle debuted alongside a movie produced by Pixelfox.
Priyanka Surve, founding accomplice and artistic head at Motley mentioned, “We needed to interrupt the mould and ship a message of empowerment and individuality in a approach that’s each inspiring and enjoyable. This challenge was personally fulfilling, permitting us to channel our interior rap stars.”
Moreover, Jason Menezes, founding accomplice and enterprise head of Motley, mentioned, “India is the biggest marketplace for high quality preschool schooling, and KIDZEE is the pioneer who began all of it. It’s a privilege to have a legacy model like KIDZEE belief us to encapsulate their renewed mission in a 60-second jingle.”
Manish Rastogi, whole-time director and chief government officer of Zee Study, mentioned, “We’re thrilled with the end result of this brand-new communication conceptualized by Motley. The jingle completely captures the essence of KIDZEE’s philosophy and dedication to nurturing each little one’s distinctive potential. We consider it should assist us join with a wider viewers and encourage the subsequent technology of learners.”
Written with the View : afaqs