Vasant Masala has named Anil Kapoor as its model ambassador, with the brand new positioning: ‘Pyaar Toh Hona Hello Tha’ to focus on its give attention to household connections and custom. The model has launched a brand new marketing campaign that includes Anil Kapoor and Sanjay Kapoor, marking their first on-screen look collectively in a TV business.
“Crafting communication that bridges the hole between enterprise and creativity has all the time been our aim. By deciding on Anil Kapoor, alongside his real-life brother Sanjay, we elevate our storytelling and join deeply with our viewers, guaranteeing that the model resonates meaningfully.” stated Ravikant Banka, founder, Eggfirst.
Chandrakant Bhandari, managing director of Vasant Masala stated, “For many years, delivering purity to Indian households has been the cornerstone of Vasant Masala. With ‘Pyaar Toh Hona Hello Tha,’ we’re not solely enriching this basis but additionally strengthening the bond that goes past style to the touch the guts. Anil Kapoor’s affiliation completely blends custom, modernity, and common attraction, resonating throughout generations. This marketing campaign celebrates our legacy whereas reaching a wider viewers, bringing Vasant Masala into extra houses and fueling our development for years to return.”
Anil Kapoor expressed his enthusiasm stating, “I’m thrilled to be a part of this new chapter in Vasant Masala’s journey. This model is thought for its uncompromising high quality and I’ve full religion in its dedication to delivering one of the best. This story is about extra than simply selling a product; it’s a celebration of affection, household, and the bonds we maintain pricey. What’s extra, that is the primary time I’m sharing the display screen with my brother Sanjay, which makes this much more thrilling for me. I can’t wait to see how this heartfelt marketing campaign connects with individuals.”
Written with the View : afaqs