Ludic, a footwear-first way of life model, launched its Slider assortment with an advert marketing campaign that includes the tagline “Consolation aisa, ki ab kya bataayein”. The advert makes use of nostalgia and comedy to spotlight consolation and has resonated with audiences throughout Millennials and Gen-Z.
The second movie focuses on consolation by way of a humorous change between a physician, a father, and his teenage son. When the physician says the son’s legs have to be amputated, the son stays calm—till his father expresses pleasure about utilizing his Ludic Sliders. In a twist, the son chooses to put on the Sliders on his arms reasonably than give them up, highlighting their consolation. The advert reinforces Ludic Sliders as a cushty alternative for all ages.
Ishit Jethwa, founding father of Ludic, mentioned, “At Ludic, we consider consolation is for everybody—whether or not you are a university scholar, a working skilled, or somebody merely in search of on a regular basis ease. The Slider assortment is a mirrored image of this perception, designed to supply a seamless mix of consolation and magnificence for all age teams. As soon as once more, collaborating with Braindad was a incredible expertise in bringing this imaginative and prescient to life. The movie completely encapsulates the model’s essence—enjoyable, useful, and deeply relatable. The humor-driven narrative not solely entertains but additionally reinforces how Ludic embraces wit and playfulness, making consolation the true hero of the story.”
Vishal Dayama and Devarsh Thaker, co-founders, Braindad added, “Collaborating with Ludic for this advert marketing campaign has been an thrilling journey – it’s a model that not solely embraces daring and contemporary concepts however actively encourages them. From day one, they trusted us and gave us the inventive freedom to push boundaries and create a marketing campaign that really displays Ludic’s playful but relatable character. This made all of the distinction, permitting us to carry Ludic’s imaginative and prescient to life in a approach that feels genuine and undeniably enjoyable.”
Written with the View : afaqs