Indian quick-service restaurant operator Jubilant Meals Ltd (JFL) has inked a memorandum of understanding with Coca-Cola to buy and market glowing drinks and different merchandise, The Financial Instances has learnt. The corporate introduced the event on Thursday.
The settlement marks a big shift for JFL, which had maintained a partnership with PepsiCo since 2018 for beverage service throughout its restaurant chains, together with Domino’s Pizza. The transfer follows intently on the heels of father or mother firm Jubilant Bhartia Group’s latest acquisition of a 40 per cent stake in Hindustan Coca-Cola Drinks, Coca-Cola’s Indian bottling arm, in a deal valued at roughly Rs 10,000 crore.
Based on the regulatory submitting, the MoU outlines the principal phrases and circumstances for JFL to buy a portfolio of glowing drinks and different merchandise from Coca-Cola’s authorised bottlers, while additionally conducting advertising and marketing actions for the beverage big.
JFL operates a considerable community of three,130 shops throughout six markets, together with India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia. Past its flagship Domino’s Pizza chain, the corporate holds franchise rights for international manufacturers Popeyes and Dunkin’. It has additionally developed its personal manufacturers, together with Hong’s Kitchen, an Indo-Chinese language QSR model in India, and COFFY, a café model in Turkey.
Written with the View : afaqs