The 4th version of the Eggfirst Chalo Bharat Conclave & Awards celebrated the brilliance of rural advertising by honoring the trade’s most impactful and modern manufacturers. Held at The Westin, Goregaon (Mumbai), the awards ceremony acknowledged excellent achievements throughout 31 classes, spotlighting manufacturers which are shaping the way forward for rural India.
Inera, STIHL, and Star Union Dai-Ichi Life Insurance coverage every bagged 2 Golds and 1 Silver, whereas ManipalCigna Well being Insurance coverage received 2 Golds, making these 4 manufacturers the highest winners on the conclave & awards for his or her modern promoting campaigns that resonated with rural audiences.
ESAF Small Finance Financial institution made a notable mark by successful 1 Gold, 2 Silvers, and 1 Bronze, demonstrating its dedication to impactful rural campaigns. Different winners included Dehaat, which secured 1 Gold and a pair of Silvers, and Greenstar Fertilizers Restricted, which acquired 1 Gold, 1 Silver, and 1 Bronze.
Manufacturers like Godrej Agrovet and PNB Housing Finance additionally shone brightly with 1 Gold and 1 Silver every, whereas Finolex Pipes & Fittings earned 1 Gold and 1 Bronze. Hari Darshan and Ujjivan Small Finance Financial institution every took house a Gold award for his or her excellent contributions to rural advertising, whereas Vasant Masala added to its accolades with 2 Silver awards. The occasion additionally witnessed many different manufacturers securing a number of awards, additional highlighting the distinctive creativity, innovation, and influence these manufacturers have dropped at the advertising house.
Talking in regards to the awards, Ravikant Banka, Founder & MD of Eggfirst, mentioned, “The Eggfirst Chalo Bharat Awards are a testomony to the ability of creativity and collaboration in rural advertising. This 12 months’s winners have set the bar excessive, proving that rural India holds immense potential for manufacturers prepared to innovate and join meaningfully.”
Complementing the awards ceremony, the Eggfirst Chalo Bharat Conclave featured participating panel discussions, bringing collectively over 450 senior professionals and 250+ main rural manufacturers. Themed “Charcha Grahak Ki, Baat Hai Bharat Ki,” the conclave explored crucial subjects in rural advertising, from value sensitivity to digital penetration and media methods for Tier 2/3 markets.
Ravikant Banka kicked off the occasion with a keynote presentation, providing an insightful exploration of rural and semi-urban client habits. The 2 panel discussions delved into the challenges and alternatives in rural advertising, addressing worth perceptions, the function of digital and regional influencers, and modern offline methods. Esteemed panellists included trade leaders similar to Hemant Jain (President & Head of Digital Enterprise – Lokmat Media Pvt. Ltd.); Hemanth Vasudevan (VP & Head of Advertising and marketing – NinjaCart); Sandeep Balani (Vice President – JioAds); Srinivasakumar Karavadi (President – Inera); Priya Kumar (Govt VP – SBI Basic Insurance coverage); Biswapriya Bhattacharjee (Director – Kantar); Umakant Sprint (Director – IRMA); Sanjeev Mulchandani (Govt VP & Enterprise Head – TV9 Community); Shashi Sinha (CBO of Media & Promoting – Laqshya Media).
Including a novel dimension to the occasion have been influencers like Madhura’s Recipe and Dehati Madam, who shared their views on participating rural audiences, additional enriching the discussions.
The occasion additionally noticed participation from main firms throughout sectors like FMCG, BFSI, Agri Enter, Agritech, Agri Equipments, Trend, and lots of extra, contributing various views to the dialogue on rural advertising.
Because the curtains shut on this 12 months’s occasion, Eggfirst is already gearing up for the subsequent version, aiming to uncover new alternatives and insights for Bharat’s rising markets.
To be taught extra, go to www.chalorural.com.
As a pioneer in semi-urban and rural promoting, Eggfirst has constantly set trade benchmarks with impactful promoting campaigns for main manufacturers. Its campaigns with celebrities like Amitabh Bachchan, MS Dhoni, Anil Kapoor, Pankaj Tripathi, Vicky Kaushal, Sonu Sood, and lots of extra additional spotlight its place as a trusted associate for manufacturers focusing on Tier 2/3 and rural markets of India.
Written with the View : afaqs
