The Worldwide Cricket Council (ICC) introduced a two-year take care of Unilever’s private care manufacturers together with Rexona and Dove, marking the ICC’s first devoted business associate for ladies’s cricket by means of till the tip of 2027.
This partnership helps the ICC’s purpose of creating girls’s cricket globally, beginning with the ICC Ladies’s Cricket World Cup 2025 in India.
The partnership will embrace different main occasions within the worldwide calendar together with Ladies’s T20 World Cups, U19 Ladies’s T20 World Cups and the inaugural Ladies’s Champions Trophy in 2027.
Rexona, a world deodorant model, goals to encourage individuals to be energetic. By means of initiatives just like the Flag Bearers programme and digital campaigns, ICC and Rexona will work to help girls and ladies in sports activities.
Past main occasions, Rexona will play a pivotal position in enabling participation by means of a sequence of ladies’s criiio festivals whereas additionally utilizing its experience in science and expertise to lend help and collaborate on training programmes round girls’s hygiene.
ICC chairman, Jay Shah mentioned: “This Worldwide Ladies’s Day we’re proud to announce a groundbreaking partnership with Unilever, which signifies a pivotal second for ladies’s cricket. By aligning with a world chief like Unilever and its private care manufacturers for the ICC’s first ever girls’s partnership, we aren’t solely securing precious business help but additionally reinforcing the rising significance of ladies’s sport on the world stage. This collaboration will empower feminine cricketers, encourage future generations, and contribute considerably to the continued development and success of ladies’s cricket globally.”
ICC chief business officer, Anurag Dahiya mentioned: “We’re delighted to welcome Unilever’s private care manufacturers, together with Rexona and Dove to the ICC Industrial Associate Programme on this breakthrough partnership. The ICC has taken the forward-thinking method to pursue extra partnerships with a deal with the ladies’s recreation, and we’re delighted to see this come to fruition by means of this thrilling deal, which not solely highlights the rising business enchantment of ladies’s cricket but additionally underlines ICC’s place as one of many pioneers of the ladies’s sport motion.”
Rohit Jawa, CEO and managing director, Hindustan Unilever, mentioned: “That is an thrilling alternative for Rexona, one in every of our largest Private Care manufacturers, to faucet right into a cultural second, join with new audiences, and importantly assist drive girls’s cricket additional. The partnership is a perfect match for the model, which goals to empower thousands and thousands with the boldness to maneuver extra by delivering superior sweat and odour safety advantages.’’
The partnership with ICC is solid by Unilever Worldwide – Unilever’s whitespace associate and international enterprise unit.
Written with the View : afaqs