ICC and Unilever associate to help the expansion of ladies’s cricket

The Worldwide Cricket Council (ICC) introduced a two-year take care of Unilever’s private care manufacturers together with Rexona and Dove, marking the ICC’s first devoted business associate for ladies’s cricket by means of till the tip of 2027. This partnership helps the ICC’s purpose of creating girls’s cricket globally, beginning with the ICC Ladies’s Cricket […]

Continue Reading

Tanishq challenges empowerment norms in ladies’s day marketing campaign ‘Her Selection’

This Girls’s Day, Tanishq, the jewelry retail model from the home of Tata, launches ‘Her Selection’- a thought-provoking movie difficult standard notions of empowerment and celebrates a girl’s proper to outline her personal path. Conceptualised by Autumn Gray, the movie urges viewers to rethink: Is empowerment about assembly societal expectations, or is it about embracing […]

Continue Reading

Mattel’s Barbie celebrates Girls’s Day with Harmanpreet Kaur, Neeti Mohan & extra

For Worldwide Girls’s Day, Mattel’s Barbie model is recognising 5 Indian girls for his or her achievements in breaking stereotypes and galvanizing future generations. This yr’s Worldwide Girls’s Day marketing campaign options cricketer Harmanpreet Kaur, singer Neeti Mohan, dressmaker Anamika Khanna, chef Beena Noronha, and firefighter Meghna Sakpal, every has made an affect of their […]

Continue Reading

Godrej’s #SheForShe marketing campaign places ladies’s assist within the highlight

Godrej Industries Group has launched the #SheForShe marketing campaign to advertise assist amongst ladies. The marketing campaign focuses on shared experiences throughout generations, identities, and professions, reinforcing the group’s dedication to gender variety and equality. The marketing campaign options ladies exchanging letters, sharing their challenges, experiences, and achievements whereas recognising one another’s journeys. Commenting on […]

Continue Reading

CARS24’s Girls’s Day marketing campaign highlights bias towards feminine drivers

CARS24 has launched the ‘Park Your Bias’ marketing campaign forward of Girls’s Day, highlighting gender bias in automobile promoting. The marketing campaign incorporates a social experiment that examines belief ranges when girls deal with automobile transactions, regardless of having equal abilities. It goals to problem stereotypes and encourage honest therapy within the auto business. In […]

Continue Reading

JioStar onboards 10 sponsors for Tata Ladies’s Premier League 2025

The TATA Ladies’s Premier League (WPL) 2025 returns for its third version. JioStar, the official broadcaster and streaming companion, has secured ten sponsors from varied industries, together with State Financial institution of India (SBI), TATA Capital, AMFI, Kajaria Ceramics, Black & White Ginger Ale, Himalaya No.1 Facewash, TATA Motors, APAR Industries, Amul, and MSD Pharma. […]

Continue Reading

Nike groups up with Kim Kardashian’s Skims for ladies’s athleisure line

Nike is ready to launch NikeSKIMS, a brand new girls’s activewear model within the U.S. by way of a partnership with Kim Kardashian’s shapewear label, Skims. The collaboration goals to broaden Nike’s presence within the girls’s athleisure market. With a enterprise nonetheless largely pushed by menswear, Nike is trying to steadiness its portfolio by tapping […]

Continue Reading

Girls’s cricket positive factors momentum with 103% surge in searches: Kantar

Kantar, a advertising and marketing information and analytics firm, as we speak introduced the discharge of its inaugural ‘India in Search’ report, a complete evaluation, derived from information curation of Google search developments, additional analysed by mapping rising themes and matters in opposition to the Kantar pattern framework matrix. The report reveals dynamic shifts throughout […]

Continue Reading

Himalaya Wellness extends RCB Ladies’s partnership for the third 12 months

Himalaya Wellness, a wellness model, continues its dynamic partnership with the Ladies’s T20 Cricket League for the third consecutive 12 months. Strengthening its affiliation with Royal Challengers Bengaluru (RCB), the model introduces a brand new marketing campaign – India’s No. 1 – that includes Smriti Mandhana, Shreyanka Patil, Georgia Wareham, Renuka Singh, Richa Ghosh, and Charlie […]

Continue Reading

Rexona companions with Mumbai Indians ladies’s staff for WPL

Rexona, a deodorant model, makes its debut as affiliate accomplice with Mumbai Indians. Rexona might be official freshness accomplice with the Mumbai Indians ladies’s staff on the T20 Ladies’s event. The event kickstarting at the moment until March 15, will function 5 groups enjoying throughout a number of cricket venues within the nation. Rexona has […]

Continue Reading