HUL cuts advert spends by practically 15% YoY in Q2 amid revenue decline

Hindustan Unilever Restricted (HUL), considered one of India’s largest FMCG corporations, has reported a noticeable discount in its promoting and promotion (A&P) spends for the second quarter ended thirtieth September 2024.

The corporate’s A&P expenditure stood at Rs 1,464 crore, down 14.88% year-on-year (YoY) in comparison with Rs 1,720 crore in the identical quarter final yr. The promoting outlay additionally decreased by 10.95% quarter-on-quarter (QoQ) from Rs 1,644 crore reported within the June 2024 quarter.

Regardless of the drop in advert spends, HUL’s income from operations in Q2 FY2024 rose marginally by 1.5% to Rs 15,508 crore, in comparison with Rs 15,276 crore within the year-ago interval. Nevertheless, the corporate’s standalone internet revenue noticed a decline of 4%, falling to Rs 2,612 crore from Rs 2,717 crore reported in the identical quarter final yr.

The outcomes come as the corporate’s Board of Administrators just lately evaluated the way forward for its Ice Cream enterprise. Following the advice of an Impartial Committee appointed on sixth September 2024, the Board introduced on twenty third October 2024 that it’ll separate the Ice Cream division. 


Written with the View : afaqs