PNB MetLife India Insurance coverage Firm has unveiled its newest marketing campaign, Aapka aage ka plan kya hai?, geared toward inspiring people to take cost of their retirement planning with confidence. The marketing campaign emphasises the importance of early monetary planning for Indians to get pleasure from their post-retirement years with independence and dignity.
By asking “Aapka aage ka kya plan hai?”, the marketing campaign encourages individuals to replicate on their aspirations and take proactive steps to safe their golden years. The marketing campaign covers TV, print, outside, digital, Meta, YouTube, and radio for broad impression.
On the coronary heart of the marketing campaign is the Grand Assured Revenue Plan (GAIN), an insurance coverage resolution designed to supply prospects assured annuity price for a lifetime, making certain monetary safety and peace of thoughts throughout retirement. (T&C apply)
Sourabh Lohtia, chief advertising and marketing and communications officer, PNB MetLife, stated, “Retirement needs to be a time of fulfilment and never monetary fear. We perceive our prospects’ aspirations, and ‘‘Aapka aage ka kya plan hai?” is their name to motion. We’re right here to assist them plan for what’s subsequent, from journey and new experiences to a financially safe retirement.”
The marketing campaign’s digital movie brings this message to life by a dialog between two pals who, after a jog, sit on a park bench reflecting on life after retirement. One pal asks, “Tunay socha kabhi …ek din hum bhi retire ho jaayenge?” The opposite paints a vivid image of his retirement dream – proudly owning an apple orchard in Himachal’s Thanedar, using locals, and beginning a selfmade jam enterprise with international exports.
PNB MetLife model ambassador Smriti Mandhana emphasises how such aspirations might be secured with the PNB MetLife Grand Assured Revenue Plan, which ensures revenue for a lifetime and the flexibleness to select from 5 annuity choices.
The marketing campaign additionally integrates a 3D immersive expertise by a QR code on print, TV, OTT and digital adverts, permitting customers to unlock a visible storytelling journey that reinforces the significance of monetary planning.
Written with the View : afaqs
