Great Pistachios, the grower and processor of pistachios and distributor of California Pistachios, launches California Pistachios’ first worldwide promoting marketing campaign, The Higher Nut. This initiative communicates the dietary advantages of California pistachios, aiming to extend class consciousness and place them as a guilt-free and full protein snack.
The marketing campaign’s centrepiece is a visible that includes an arm flexing its muscle tissues crafted fully of California pistachios of their vibrant inexperienced hue. This imagery will probably be showcased throughout billboards, unipoles, newspapers, and in-app promotions on Amazon.
Diana Salsa, vice chairman of selling at Great Pistachios, acknowledged, “India is a dynamic and rising market with a deep appreciation for nutritious and versatile meals. With its wealthy culinary traditions and a rising concentrate on wholesome existence, The Higher Nut gives an unbelievable alternative for us to attach with customers who worth the standard, style and advantages of incorporating pistachios into their each day food regimen. Over the past six years, pistachio consumption in India has doubled, pushed by a rising consciousness of those nuts’ dietary advantages.”
The marketing campaign will run for 3 weeks, concentrating on high-traffic areas throughout Mumbai, Delhi, and Bengaluru. Choose billboard websites in these cities will characteristic the 3D installations of an enormous pistachio to reinforce engagement.
The print ads will seem in a number one newspaper, whereas a personalized Amazon storefront will elevate class visibility, that includes QR codes on creatives to streamline buying from main manufacturers in India providing California pistachios.
The marketing campaign is a collaboration between Great Pistachios’ in-house company, Great Company, DDB Mudra for artistic adaptation and PHD India, a part of the Omnicom Media Group, for media execution.
The Higher Nut attracts insights from a world research performed by Great Pistachios throughout ten nations, revealing a rising demand for more healthy snacks and plant-based protein amongst city Indians. Key findings embrace:
- 86% of customers search protein of their diets.
- 58% of India customers understand well being to be extra essential than style
- Nuts are the second hottest snack in India, with 86% of consumers shopping for them and 66% of city Indians snacking on pistachios.
The ICMR-Nationwide Institute of Diet (ICMR-NIN), really useful together with nuts like pistachios as a wholesome snack and an important supply of plant protein in a balanced food regimen. A serving of 28 grams of California pistachios incorporates 6 grams of protein, fibre, and unsaturated fat, making them superb for conscious snacking.
Michael Perdigao, president of The Great Company, The Great Firm’s in-house company, commented, “The Higher Nut marketing campaign conjures up us to see that making a wholesome snack alternative is easy. This new marketing campaign makes use of clear and impactful visuals that make it simple to grasp why pistachios are a wise snack for any time of day.”
Harshada Menon and Siddhesh Khatavkar, government artistic administrators, DDB Mudra added, “We’re excited to collaborate with California Pistachios on this marketing campaign. Our technique blends to adapt world model consistency with native adaptation to resonate with Indian viewers. Along with the putting imagery created by TWC, our 3D set up of an enormous pistachio will draw eyeballs to the highly effective well being advantages of pistachios.”
Written with the View : afaqs