Zee Leisure UK is increasing its attain within the UK and Europe with the launch of its new channel, &TV, on Samsung TV Plus. This follows the introduction of Zee One in Germany, Zee World English, and Zee Magic in France.
&TV turns into the primary Hindi leisure channel on Samsung TV Plus within the UK, catering to the nation’s 5 million South Asian inhabitants. This launch follows Zee One’s debut in Germany, Switzerland, and Austria in September 2023.
&TV will function in style reveals like Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir, all with English subtitles. These packages are designed to attach with the British Asian viewers, reflecting relatable themes and cultural nuances. This addition to Samsung TV Plus goals to deepen ties with British Asian viewers, bringing Indian leisure to a broader viewers.
Stuart Pearson, UK Lead, Content material Acquisition at Samsung TV Plus, stated,” We’re thrilled to introduce &TV to Samsung TV Plus within the UK. This thrilling addition brings numerous hours of Bollywood-centric content material to viewers within the area. Our partnership with Zee is constructed on strong fundamentals of viewers engagement, and we’re delighted to proceed this profitable collaboration.
Ashok Namboodiri, Chief Enterprise Officer – Worldwide Enterprise, expressed his pleasure, saying, “We’re completely delighted to announce the launch of our new channel, marking the primary Hindi language channel on Samsung TV Plus. This unbelievable collaboration permits us to deliver much more of our partaking and in style content material to viewers within the UK. Following the profitable launches of three different channels within the UK and Europe, this partnership with Samsung TV Plus is really outstanding and an thrilling milestone for us.”
Written with the View : afaqs