Essencemediacom, has bagged the media mandate of Godrej Client Merchandise (GCPL), an FMCG firm. Essencemediacom will deal with the media technique, planning, shopping for and implementation for GCPL throughout conventional and digital media within the Indian market. Essencemediacom secured GCPL’s media mandate after a four-month pitch. From April 2025, it should take over from the present company, Madison World.
Harshdeep Chhabra, head- international media, Godrej Client Merchandise (GCPL), stated, “Godrej Client Merchandise is on a progress trajectory pushed by enlargement into newer classes and introduction of modern manufacturers whereas persevering with to give attention to attaining quantity progress forward of the business. In keeping with our progress imaginative and prescient, we’re delighted to have Essencemediacom as our new media company associate. We’re sure that their depth of expertise in each conventional media and digital media will assist us create a a lot larger influence and assist drive innovation throughout our product classes.”
He additional added, “Madison World has been our trusted media associate for over 20 years and contributed immensely to the GCPL progress journey. We thank them for serving to form the route our manufacturers have taken over time.”
Navin Khemka , CEO Essencemediacom South Asia, stated, “We’re excited to be appointed the media associate for Godrej Client Merchandise, one of many largest FMCG advertisers within the nation at this time. We really feel privileged to be a part of their journey, bringing our experience and depth in media planning, coupled with leading edge expertise for finest in school media options. We’re assured of main GCPL in the way forward for their transformation journey, led by a mix of effectivity , effectiveness & innovation throughout media and client segments.”
Written with the View : afaqs
