Acko, a digital insurance coverage supplier, has launched an OOH marketing campaign in Hyderabad and Bengaluru, executed by Laqshya Media Group. The marketing campaign highlights the constraints of workplace medical health insurance and promotes the necessity for private well being protection.
Laqshya’s technique workforce designed a marketing campaign that includes outsized hospital payments on billboards in Bengaluru and Hyderabad to spotlight the excessive value of medical care. The billboards, positioned in high-traffic areas, distinction actual healthcare bills with the boundaries of workplace medical health insurance. The tagline, “Doesn’t your workplace medical health insurance look small now? Get private medical health insurance from Acko,” delivers the message clearly. The marketing campaign is dwell till March 28 in Bengaluru and Hyderabad.
Yuvrraj Agarwaal, chief technique officer, Laqshya Media Group, mentioned, “At Laqshya, we consider that impactful promoting does extra than simply catch the attention; it also needs to provoke thought and encourage motion. This marketing campaign embodies our dedication to creating dynamic, significant interactions between manufacturers and their audiences, guaranteeing that the message not solely resonates but in addition catalyses reflection on vital life choices like medical health insurance.”
Laqshya Media Group positioned Acko’s marketing campaign in high-traffic areas to succeed in working professionals and concrete commuters. The marketing campaign highlights the widespread reliance on employer-provided medical health insurance, which can not cowl sudden medical prices. Utilizing typography, massive visuals, and a transparent message, Acko urges people to think about private medical health insurance for higher monetary safety.
Written with the View : afaqs