2024 has been a defining yr for dentsu India’s Media Apply, including 80 manufacturers to its rising portfolio and attaining a ten% development in billings. This milestone not solely signifies a robust restoration from the challenges of 2023 but additionally units the stage for an bold double-digit natural development goal in 2025.
On the coronary heart of this success lies dentsu’s mix of Advertising x Tech x Consulting, making a formulation for delivering significant innovation and actual impression.
“This yr has been nothing wanting transformative,” says Harsha Razdan, CEO, South Asia, dentsu. “Our Media Apply has brilliantly leveraged cutting-edge know-how and knowledge insights to diversify and develop our core choices, unlocking new development alternatives. As we goal a better double-digit natural development in 2025, our focus stays on elevating the bar, delivering breakthroughs, and staying true to dentsu’s world imaginative and prescient of Innovating to Affect,” he provides.
2024 was marked by the Media Apply’s dedication to strengthening present relationships, welcoming a number of marquee manufacturers, and scaling capabilities to satisfy evolving market wants. New consumer wins included Common Insurance coverage Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Vendor Providers, CK Birla Healthcare, Kotak Mutual Fund, Ardex Endura, Shopper Cease, D DÉCOR, Godrej Properties, HAMDARD, TATA Mutual Fund, TATA Realty, Fast Heal Applied sciences, Unity Small Finance Financial institution, Meesho, Waree Energies, Vi-John, Berger Paints, Suzuki, and Be-Ceremony (Gemini Edibles & Fat), amongst others.
From conventional and digital media to efficiency advertising, influencer campaigns, and OOH media, dentsu provided built-in, future-ready options designed to drive measurable enterprise outcomes.
Dentsu India’s Media Improvements and Options workforce made exceptional strides in 2024, delivering and executing groundbreaking work throughout branded content material, influencer advertising, gaming, and sports activities. This led to a 4X delta within the enterprise, highlighting the transformative impression of those modern methods.
When it comes to Product & Tech, the dentsu Media Apply has renewed its ambition to construct Glocal. In partnership with Meta, Google, and different massive strategic companions, it has constructed world capabilities in shopper intelligence and retail intelligence merchandise which can be globally scaled. It has additionally been one of many few strategic companions chosen for such builds.
The Media Apply’s development was additional amplified by new-age options, together with:
- Retail Media
- Efficiency Apply 2.0
- Spark: A sophisticated Advertising Combine Modelling (MMM) device
- Whole Commerce
These choices not solely diversified dentsu’s capabilities but additionally solidified its Efficiency Advertising narrative, attracting high-profile purchasers and redefining trade benchmarks. Notably, Dentsu Retail reported a fivefold development, underscoring the success of its data-driven methods in delivering tangible outcomes.
Dentsu’s development story is anchored in its built-in strategy, combining the ability of Media, CXM, and Artistic. The proprietary Media++ Framework elevated this strategy, enabling end-to-end methods that handle each stage of the shopper journey, additional cementing dentsu’s place because the trade’s first true Media++ company.
Anita Kotwani, CEO – Media, South Asia, dentsu emphasises, “Our success is pushed by a relentless concentrate on delivering measurable outcomes for our purchasers. With data-driven insights and a digitally charged mindset, we constantly adapt to market calls for, setting new benchmarks and crafting impactful, future-ready options. Wanting ahead, we goal to redefine excellence within the Media panorama, attaining double-digit development in 2025.”
Written with the View : afaqs
