Furlenco faucets ITW Playworx to drive strategic communications

ITW Playworx, the worldwide model options arm of ITW Universe, has been appointed because the strategic communications companion for Furlenco, a furnishings rental and way of life model. ITW Universe is a full-stack company providing a whole vary of companies by means of a single window. This partnership will give attention to driving Furlenco’s communication methods to reinforce its model narrative and construct stronger connections with its audience.

As a part of this mandate, ITW Playworx will craft and execute a complete PR technique for Furlenco, leveraging modern approaches to raise the model’s visibility. Moreover, ITW Universe will work intently with Furlenco’s advertising and marketing staff to amplify the model’s presence by means of outside promoting (OOH) and sports activities advertising and marketing platforms, making certain an built-in and impactful outreach.

Ajith Karimpana, CEO and founder, Furlenco, added, “Furlenco has at all times strived to create distinctive experiences for the purchasers by providing premium, versatile dwelling options. Partnering with ITW Playworx aligns with our objective of participating meaningfully with our viewers. We’re assured this collaboration will assist us obtain higher visibility and strengthen our model’s positioning available in the market.”

Commenting on the affiliation, Sidharth Ghosh, CEO of ITW Playworx, stated, “Furlenco is redefining fashionable residing, and we’re proud to companion with a model that resonates with city India’s aspirations. At ITW Playworx, we craft purpose-driven methods that elevate manufacturers and construct deeper emotional connections. This partnership is a worthwhile alternative to showcase our experience in impactful storytelling.”

Talking on the affiliation, Bhairav Shanth, co-founder, ITW Universe stated, “We’re excited to be working with a very new economic system model like Furlenco on boosting their model presence and salience. An interconnected client market requires methods which might be actually built-in throughout a number of channels and constructing on the work that ITW Playworx will likely be doing we can even be serving to the model with a holistic 360 plan spanning throughout a number of touchpoints reminiscent of Digital/OTT, Sports activities Advertising, OOH and extra.”


Written with the View : afaqs