Dentsu India has elevated Imtiyaz Vilatra to chief government officer of Posterscope India. In his new position, he goals to boost Posterscope’s digital out-of-home (DOOH) and clever OOH (iOOH) choices with a powerful emphasis on data-backed, measurable outcomes for shoppers. He’ll report back to Anita Kotwani, CEO, Media – South Asia, dentsu.
With intensive expertise spanning over 25 years, Vilatra is thought for a concentrate on revolutionary and impactful OOH campaigns. He plans to additional combine superior applied sciences like augmented actuality, 4D experiences, and AI to strengthen Posterscope’s capabilities. By merging dentsu’s digital experience with Posterscope’s established OOH basis, his imaginative and prescient is to fulfill evolving consumer wants and broaden the company’s attain in each city and rural sectors.
Harsha Razdan, CEO – South Asia, dentsu stated, “Imtiyaz’s elevation is a well timed and strategic transfer, enabling him to drive Posterscope’s enlargement in experiential and Beneath-The-Line (BTL) divisions, strengthening our city and rural attain. His management stays a significant hyperlink between technique and execution, translating our objectives into significant partnerships for our shoppers and communities. I’m assured that below Imtiyaz’s continued steerage, we won’t solely meet however exceed the evolving wants of our shoppers, setting new benchmarks for excellence. His distinctive ardour and deep trade insights shall be pivotal as we navigate a path the place innovation meets function, driving change that resonates far past the speedy.”
Anita Kotwani added, “Imtiyaz’s elevation is a testomony to his visionary management and dedication to redefining the OOH panorama. Beneath his management, Posterscope will strengthen its place throughout the dentsu ecosystem, embodying our ‘OneDentsu’ imaginative and prescient of unified, cross-channel advertising options. By seamlessly integrating OOH with digital, media, and experiential campaigns, Posterscope is about to ship transformative, multi-channel experiences powered by dentsu’s superior viewers insights, driving precision and affect that elevate consumer outcomes.”
Imtiyaz Vilatra commented, “The OOH trade stands at a transformative juncture, with expertise and information insights reshaping how we join with audiences. Posterscope’s future lies in harnessing AI, programmatic DOOH, and real-time analytics to ship dynamic, measurable campaigns. Integrating dentsu’s digital intelligence into our OOH choices enhances our capabilities and raises the worth we ship by way of deeper engagement, personalisation, and an built-in, ROI-focused strategy.”
Written with the View : afaqs