Adani Wilmar, a meals & FMCG firm, commemorates 25 years of Fortune Meals with a singular brand that displays the model’s dedication to home-cooked meals and its message, ‘Ghar ka khana, ghar ka khana hota hai’. Over time, the model has turn out to be considered one of India’s most reputed and trusted suppliers of important kitchen commodities, together with edible oil, wheat flour, rawa, maida, suji, besan, rice and pulses.
The brand created encapsulates 25 years of custom and togetherness related to the model. The design created offers insights into India’s culinary traditions. It incorporates components of Indian culinary tradition — instruments of harvesting, shapes of sweets, types of cooking utensils, and the sensory expertise from the various aromas and rituals present in Indian kitchens. Every visible aspect, be it rice, veggies, oil, flour, idlis, samosas, sweets,tadka, rolling-pin, mortar-and-pestle, tiffin field to call a couple of, represents the elements, cooking mediums, and practices that make home-cooked meals central to the Indian expertise.
Aside from reflecting the essence of Indian kitchens, the weather within the brand additionally replicate well being, happiness, and a dedication to healthful meals ready at house. This distinctive design additionally celebrates Fortune’s journey of serving nourishing, home-cooked meals to Indian households, seamlessly mixing high quality with custom.
Commenting on the launch, Angshu Mallick, MD & CEO, Adani Wilmar stated, “For 25 years, Fortune Meals has been woven into the material of Indian households, turning into a trusted title in kitchens throughout the nation. This journey has been nothing wanting extraordinary—a mirrored image of the love, belief, and shared values of hundreds of thousands of households who’ve chosen us to be a part of their on a regular basis lives. Our brand encapsulates this lovely relationship, celebrating the instruments, flavors, and traditions that make home-cooked meals a cornerstone of Indian tradition. As we mark this silver jubilee, we honor the previous whereas trying towards the longer term with a renewed dedication to delivering high quality, diet, and the enjoyment of cooking at house. That is greater than a milestone; it’s a testomony to the ability of shared moments and the enduring bond between Fortune and the households we serve.”
Written with the View : afaqs