Cola wars warmth up! Pepsi takes a jab at Coca-Cola’s ‘Half Time’ push

With IPL 2025 across the nook, a number of chilly drink manufacturers like Limca, Thums Up and others have kicked off star-studded campaigns, vying for shopper consideration. Amidst this, Pepsi has reignited the cola wars with its daring new marketing campaign, Anytime is Pepsi Time, taking a playful jab at rival Coca-Cola’s Half Time push. The […]

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The Marcom Avenue wins inventive mandate for STUDDS and SMK Helmets

The Marcom Avenue, a advertising and marketing company, specialising in strategic development for its companions, has been awarded the celebrated inventive mandate for the social media and manufacturing administration of helmet manufacturers – STUDDS and SMK. Underneath the brand new mandate, The Marcom Avenue will oversee varied providers together with  content material creation, reside video […]

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Adani Group unveils new movie in ‘Hum Karke Dikhate Hain’ sequence

In continuation of its “Hum Karke Dikhate Hain” tales, the Adani Group proclaims the launch of its newest movie, “Journey of Desires”, which highlights the facility of Adani Ports. The movie highlights Adani Ports’ position in supporting companies with connectivity and services, reflecting the theme of ‘Hum Karke Dikhate Hain’. The movie opens with a […]

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FCB India wins artistic mandate for Dulcoflex

FCB India, a part of FCB Group India (IPG Group), has been awarded the artistic mandate for Dulcoflex, a world model in digestive well being. As a part of this mandate, FCB India will drive built-in advertising campaigns to bolster Dulcoflex’s management within the laxative class and develop its relevance amongst Indian customers. The win […]

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Bain & Firm declares Shyam Unnikrishnan as Managing Associate for India

Bain & Firm, a worldwide administration consulting agency, has appointed Shyam Unnikrishnan as managing companion for its India enterprise, efficient April 1, 2025. In his new function, Unnikrishnan might be answerable for overseeing the nation’s development, technique, folks, and operations.  With practically 20 years of worldwide consulting expertise, Unnikrishnan has labored throughout Bain’s Sydney, Atlanta, […]

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Schindler India extends digital mandate with HOWL Digital

HOWL Digital, a digital advertising and marketing company,  introduced that it has been awarded the prolonged digital advertising and marketing mandate for Schindler India, the Swiss carry maker.  Getting into the fourth yr of partnership, this collaboration goals to drive conversations on city  mobility and Schindler’s position in India’s quickly evolving infrastructure panorama. With a […]

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LT Meals pronounces collaboration with Shah Rukh Khan for DAAWAT Basmati

LT Meals has introduced a partnership with Bollywood actor Shah Rukh Khan for its basmati rice model, DAAWAT. Talking in regards to the affiliation, Shah Rukh Khan stated, “I’m glad to accomplice with DAAWAT, the place ardour and dedication to excellence come collectively, inspiring individuals to deliver out their best in each meal and each […]

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Decathlon’s ‘Play Your Personal Approach’ marketing campaign promotes inclusivity in sports activities

Because the world prepares for Worldwide Girls’s Day, DECATHLON, certainly one of India’s most beloved sports activities manufacturers, proudly publicizes the launch of the third version of the “Play Your Personal Approach” marketing campaign.  This yr, the marketing campaign challenges the outdated notion of the definition of an athlete. It reminds us {that a} participant […]

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Bandhan Life Insurance coverage appoints Maneesh Mishra as Chief Product & Advertising Officer

Bandhan Life Insurance coverage, a life insurance coverage firm, introduced the appointment of Maneesh Mishra as chief product and advertising officer. Mishra will lead product design, administration, and advertising, strengthening the corporate’s development and innovation agenda. Mishra brings over 23 years of expertise within the life insurance coverage trade, overlaying product growth, gross sales technique, […]

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LS Digital launches DataQuark, a enterprise unit for information and insights

LS Digital has launched DataQuark, a devoted enterprise unit for information and insights. The unit will concentrate on measurement, evaluation, and reporting. Following sturdy demand for LS Digital’s Knowledge & Insights pillar, the corporate has given it a separate identification. Vinay Tamboli, beforehand CEO of Knowledge & Insights, will now lead DataQuark as its CEO. […]

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