PVR INOX groups up with JioStar to display ICC Champions Trophy 2025 dwell

PVR INOX, a premium cinema exhibitor, has entered a collaboration with JioStar to display the ICC Champions Trophy 2025 dwell throughout its cinema community. The partnership will start with the high-octane India vs. Pakistan match on February 23, 2025, on the Dubai Worldwide Cricket Stadium and proceed with the India vs. New Zealand match on […]

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LIC Housing Finance’s new spot goals to revive the fading neighbourly spirit

LIC Housing Finance has unveiled a brand new model marketing campaign that goes past the corporate’s enterprise of financing, specializing in an emotional premise related to all city-dwellers. As our lives have grow to be busier, our reference to a vital a part of our lives has grow to be weaker – our neighbours, those […]

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Superstar MasterChef India on Sony LIV drives 2x subscription progress

Sony LIV is streaming Superstar MasterChef India, that includes standard celebrities in a cooking competitors. Guided by Chef Vikas Khanna, Chef Ranveer Brar, and host Farah Khan, contestants tackle challenges to compete for the title.  Superstar MasterChef India has recorded a 13% enhance in customers and a 26% rise in viewership. Watch time per consumer […]

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Kinetic Inexperienced brings again ‘Chal Meri Luna’ tagline for its E-Luna

Kinetic Inexperienced Vitality and Energy Options, an electrical autos firm in India, has unveiled a brand new tv marketing campaign for the E-Luna. Rooted within the nostalgia of the well-known and timeless ‘Chal Meri Luna’ promoting tagline of the unique Luna from Kinetic, this new marketing campaign for E-Luna will convey a contemporary perspective to […]

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Dr. Agarwals Eye Hospital ropes in Sachin Tendulkar as model ambassador

Dr Agarwals Eye Hospital, a watch hospital chain with over 67 years of legacy and 223 hospitals globally, has roped in Sachin Tendulkar as its new model ambassador. The collaboration started with two tv commercials. Within the first advert, a fan errors Sachin’s lookalike for him till the actual Sachin seems. Within the second advert, […]

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PVR Inox to battle Bengaluru shopper courtroom order over prolonged adverts

PVR Inox, a multiplex chain, plans to problem the Bengaluru District Client Fee’s order, which deemed the apply of exhibiting prolonged commercials earlier than a film an unfair commerce apply, as talked about in a Moneycontrol report. “PVR INOX acknowledges the Order handed by the Hon’ble District Client Redressal Fee, Bengaluru. We’re at the moment […]

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FCB Kinnect wins full-funnel inventive mandate for Prega Information

Prega Information, a being pregnant take a look at model from Mankind Pharma, has named FCB Kinnect as its full-funnel inventive company after a pitch course of. The company will deal with model communication, together with inventive, digital, influencer advertising and marketing, manufacturing, and web optimization. Because the model expands into professional being pregnant care […]

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DOMS launches initiative to advertise INXON pen amongst younger college students

DOMS, a stationery model, launched a brand new initiative to attach with younger college students and promote its ball pen – INXON. As a part of the marketing campaign, DOMS launched the INXON-branded van, giving kids an opportunity to strive the pen. The van had a selfie zone for college kids to take photos and […]

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Shreyas Iyer named model ambassador of InCred Group

InCred, a monetary providers group, has introduced its partnership with cricketer Shreyas Iyer. The partnership will function advertising and marketing campaigns with Shreyas Iyer, highlighting InCred’s concentrate on accessible and clear monetary providers. InCred goals to boost monetary consciousness and help people and companies throughout India. Bhupinder Singh, founder and group CEO, InCred, mentioned, “We’re […]

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India Influencer Governing Council launches to control influencer advertising and marketing

The India Influencer Governing Council (IIGC) was formally launched at The Leela Atmosphere, Gurgaon, on February 15, 2025. The council held its inaugural meet, saying its founding members and advisory board, comprising {industry} stalwarts, model shapers and main influencers throughout genres. Taking the chairman’s seat, Sahil Chopra, founder and CEO, iCubesWire, was adopted by the […]

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