Sony LIV is streaming Superstar MasterChef India, that includes standard celebrities in a cooking competitors. Guided by Chef Vikas Khanna, Chef Ranveer Brar, and host Farah Khan, contestants tackle challenges to compete for the title.
Superstar MasterChef India has recorded a 13% enhance in customers and a 26% rise in viewership. Watch time per consumer and subscriptions have doubled. Feminine viewers account for 43% of the viewers.
The present is backed by key sponsors. Veeba is the co-presenting sponsor, whereas ACKO, GI’s of India, and Fortune Chakki Recent Atta are Co-Powered Sponsors. BSH Dwelling Home equipment is the unique Home equipment Accomplice, and Vinod Clever Cookware can also be a sponsor.
Ranjana Mangla- head advert income, Sony LIV, “At Sony LIV, we’re devoted to crafting extraordinary and immersive experiences, and Superstar MasterChef India exemplifies this dedication. This season, we’ve partnered with visionary manufacturers that share our ardour for high quality, innovation, and excellence—elevating the enduring MasterChef format to rejoice the love for meals whereas delivering world-class leisure. Meals is extra than simply components—it’s a cultural cornerstone that connects folks throughout traditions and industries. Superstar MasterChef India seamlessly integrates manufacturers from various sectors, together with BFSI, Shopper Durables, and Healthcare, providing a dynamic platform for significant collaborations. This season, we welcome an thrilling mixture of visionary manufacturers driving innovation, thriving homegrown enterprises, and authorities initiatives that highlight India’s wealthy heritage on a worldwide stage. With a extremely engaged, digitally savvy viewers that values premium experiences and genuine storytelling, Superstar MasterChef India creates impactful model narratives that resonate deeply and go away a long-lasting impression.”
Viraj Bahl, founder and MD, VRB Shopper Merchandise (Veeba & Wok Wok), mentioned, “We’re delighted to collaborate with Superstar MasterChef India as soon as once more. Cooking is an act of affection and creativity, and nice style is the reward for that effort. Our endeavor is to empower our customers to experiment fearlessly and produce their distinctive flavors to life—as a result of life tastes higher with Veeba.”
Ashish Mishra, CMO – ACKO, mentioned, “MasterChef India continues to encourage right this moment’s viewers to make knowledgeable, more healthy selections, aligning completely with ACKO’s ethos of care, simplicity, and innovation. Our collaboration with MasterChef bridges the hole between wholesome cooking and stress-free residing, sharing conscious suggestions that present we genuinely care about our prospects’ total well-being. With the present airing on Sony LIV, a platform famend for its participating and premium content material, this partnership offers a wonderful alternative to amplify our message and drive significant connections with our viewers.”
Shri Karan Thapar, director – DPIIT, mentioned, “The DPIIT values its partnership with SonyLIV’s MasterChef India, which goals to advertise GI tag merchandise. This collaboration is anticipated to raise public consciousness concerning the cultural significance and inherent worth imbued in these merchandise resulting from their geographic origins. Moreover, GI tagging facilitates the preservation of our nation’s various geography, environmental situations, and conventional practices – all of which contribute to the distinctiveness of those valued merchandise.”
Written with the View : afaqs
