Kinetic Inexperienced Vitality and Energy Options, an electrical autos firm in India, has unveiled a brand new tv marketing campaign for the E-Luna. Rooted within the nostalgia of the well-known and timeless ‘Chal Meri Luna’ promoting tagline of the unique Luna from Kinetic, this new marketing campaign for E-Luna will convey a contemporary perspective to sustainable mobility but reinforcing the model’s dedication to innovation and mass transportation.
Constructing on the Chal Meri Luna tagline, the marketing campaign blends nostalgia with fashionable innovation, reimagining the traditional phrase for a brand new electrical period. It showcases the E-Luna’s superior know-how, practicality, and eco-friendly efficiency, whereas honouring the unique Luna’s legacy of simplicity and reliability. Designed to resonate with a various viewers, this marketing campaign highlights how the E-Luna continues to be each related and significant in right this moment’s period.
Like the unique Chal Meri Luna marketing campaign, the brand new marketing campaign creation can be led by the promoting veteran, Piyush Pandey of the Ogilvy Group. The brand new marketing campaign additionally will current three new tv commercials, identical to the previous marketing campaign did, and it additionally goals to attach with the audiences emotionally with a contact of humour.
On condition that the E-Luna is an all-electric bike, the important thing attributes highlighted on this marketing campaign embrace its spectacular long-distance vary on single cost along with its versatility as an on a regular basis mobility answer, and its strong load-carrying capability, making it ideally suited for Indian roads. The marketing campaign emphasises the environmental benefits of electrical autos (EVs) whereas positioning the E-Luna as a wise and versatile answer for each city and rural transportation wants.
Talking on the event, Sulajja Firodia Motwani, founder and CEO, Kinetic Inexperienced stated, “This marketing campaign is a celebration of the Luna legacy whereas positioning the E-Luna as the way forward for mass mobility. Our imaginative and prescient is to make the E-Luna synonymous with versatility, and progress empowering customers with a wise mobility answer that seamlessly integrates into their day by day lives. With this TVC, we goal to evoke nostalgia whereas inspiring a brand new technology to embrace electrical mobility. By placing an emotional chord with our viewers and with a twist of humour that’s positive to convey a smile, we’re driving not simply consciousness of the brand new E-Luna but additionally goal to construct a join with the viewers and showcase how the E-Luna is designed to be a companion in progress of the aspirants of recent India.”
Piyush Pandey, chief advisor for the Ogilvy Group, stated, “Reviving the Luna model with a contemporary twist was each a problem and a privilege for the Group. Our ‘Chal Meri Luna’ marketing campaign made Luna a cultural icon, a ‘Safalta Ki Sawaari’ for a whole technology. Now, Mr. Arun Firodia’s daughter Sulajja Firodia is driving this legacy ahead. The brand new marketing campaign for E-Luna has been crafted by 82.5 Communications, which is a part of the Ogilvy Group, and it blends nostalgia with new-age mobility via three light-hearted, memorable TVCs. For our staff at 82.5, these aren’t simply adverts—they’re a tribute to Luna’s evolution and an thrilling new chapter in its journey.”
Mayur Varma, chief inventive officer, 82.5 Communications acknowledged, “E-Luna is electrical. E-Luna is street-smart. E-Luna is made for the hustlers of India. In instances the place communications are constructed on cultural traits, Chal Meri Luna is a timeless cultural megatrend in India. And with Luna coming again in its e-avatar, it’s time to inform up to date tales on this megatrend.”
Within the Seventies, the Chal Meri Luna tv business turned one in every of India’s most iconic advert campaigns, capturing the essence of freedom and accessibility. Launched by Kinetic Group, Luna was designed as an inexpensive, sensible, and fuel-efficient two-wheeler for the lots, revolutionising private mobility, particularly for the center class. The advert showcased individuals from all walks of life equivalent to college students, officegoers, and small enterprise homeowners driving the Luna with satisfaction, reinforcing its picture as a dependable and aspirational automobile. The tagline turned synonymous with easy commuting, leaving an enduring impression on Indian promoting and cementing Luna’s place as a beloved family identify.
The Chal Meri Luna marketing campaign will likely be launched on February 21 and will likely be promoted throughout numerous TV, digital and social media platforms.
Written with the View : afaqs
