Berger Paints India launched a brand new TVC starring famend actor, Pankaj Tripathi to unveil Berger Roof Kool & Seal, a sophisticated waterproofing vary. As the first defend towards the weather, the roof is commonly probably the most affected space of a home. Withstanding each heavy rains and harsh daylight can lead to cracks and elevated temperatures inside. Berger Roof Kool & Seal is particularly designed for India’s excessive climate situations. It actively displays warmth and affords long-lasting water safety, making it ideally suited for complete roof care.
Directed by famend movie director Ryan Mendoca, Berger Paints’ newest TVC opens on Pankaj Tripathi and his household sweating profusely because the scorching solar beats down on their dwelling. Buckets have turn out to be an integral of their lives. Seasons come and go, however the buckets stay omnipresent – amassing sweat dripping down faces throughout sizzling summers in addition to water dripping from leaking roofs when monsoon arrives. Plainly there isn’t a respite till easy resolution arrives within the type of Berger Roof Kool & Seal.
The marketing campaign goals to successfully talk the advantages of Berger Paints’ newest waterproofing vary, whereas partaking a broad viewers by means of impactful storytelling. By way of the TVC, Berger Paints targets householders searching for efficient waterproofing options, providing a sturdy, dual-purpose product that units a brand new normal within the trade. Berger Paints expects the newly launched Roof Kool & Seal vary to considerably contribute to the Firm’s income.
Abhijit Roy, managing director and CEO, Berger Paints India, says, “The demand for waterproofing merchandise and inside cooling options is quickly growing. As clients search hassle-free choices, there’s a rising want for complete options that deal with each wants effectively and successfully. This time we’re proudly presenting Berger Roof Kool & Seal—the next-generation resolution for superior roof safety and cooling. As we unveil our newest waterproofing and roof cooling merchandise by means of TVCs and digital media, we goal to attach with our target market and spotlight the advantages of those improvements, emphasising how the method has been simplified and made extra accessible in right this moment’s market.”
Commenting on the marketing campaign, Arpan Bhattacharyya, government director, Lowe Lintas mentioned, “In a tropical nation like India sweating is a lifestyle. So, once we conceived the movie, we took the freedom of showcasing sweat as a artistic metaphor – not simply with individuals who sweat profusely throughout sultry summers but in addition with our roofs that start to leak throughout heavy monsoons. Towards this actuality, we juxtaposed the twin benefit of our model – superior thermal insulation and safety towards leaking roofs – laddering finally to the answer: Paseena maat bahao, Berger Roof Kool & Seal lagao.”
Company Credit score:
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Inventive Company: Lowe Lintas
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Consumer: Berger Paints
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Nationwide Inventive Director: Prateek Bhardwaj (Chief Inventive Officer)
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Govt Inventive Director: Arpan Bhattacharyya
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Affiliate Inventive Administrators: Sahul Patri (Unit Inventive Director)
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Artwork: Charan Kumar & Sajal Das
Written with the View : afaqs