Recognising the vital monetary planning window of February and March—when life insurance coverage gross sales historically surge in India—Bandhan Life, in collaboration with Havas CX India, has unveiled a timed collection of product movies to simplify and fortify the method of securing one’s future.
Designed to resonate with customers’ heightened curiosity in life insurance coverage throughout this peak season, every movie creatively blends humour with relatable storytelling. From quirky characters negotiating on a regular basis offers to spontaneous selections formed by cultural nuances, the marketing campaign spotlights Bandhan Life’s dedication to holistic monetary options—combining good wealth creation, assured returns, and tax-saving advantages.
Via humorous and related storytelling, the marketing campaign underscores that safeguarding one’s future doesn’t need to be daunting. As a substitute, Bandhan Life invitations everybody to stroll into any Bandhan Financial institution department and discover approachable, efficient insurance coverage tailor-made to their aspirations.
Akhil Almeida, head of selling, Bandhan Life, mentioned, “In a market the place monetary planning typically feels overwhelming—notably through the high-stakes Feb–Mar season—our mission is to information people and households towards decisions that supply advantages far past assembly speedy tax deadlines.”
“By weaving humour and culturally resonant moments into our narratives, we present how simple and rewarding life insurance coverage may be. We imagine this strategy not solely simplifies the complexities of protection and returns but in addition evokes significant conversations—encouraging folks to step right into a Bandhan Financial institution department, ask the precise questions, and confidently safe their future for the long term.”
Ashu Mhatre, head of artistic, Havas CX India, added, “Bandhan is understood to have a particular bond with its clients. They perceive the nuances seeped in tradition to make enduring, life-long relationships. The duty at hand was to get clients to investigate about Bandhan Life. So, we determined to faucet into the idiosyncrasies of typical Indian behaviour—from the haggling auto buyer to the artwork connoisseur in search of a deal, from a future-telling parrot to a failed fireman in search of financial savings; telling all of them there are higher methods to develop cash and safe your life. All it is advisable do is stroll into the closest financial institution department and ask about these merchandise. With a beneficiant dollop of humour, we wished to land a severe message—this isn’t simply life…that is Bandhan Life.”
The movies will likely be showcased throughout an in depth community of digital platforms—social media, OTT channels, and strategic model collaborations—guaranteeing most attain and 24/7 viewers engagement. By aligning with the height season, Bandhan Life goals to attach with each first-time and seasoned consumers, guiding them towards knowledgeable monetary selections that safeguard their future whereas maximising returns.
Written with the View : afaqs