Commonplace Chartered Financial institution launched its newest world wealth marketing campaign in India. The worldwide marketing campaign, ‘Now’s your time for wealth’, created in partnership with Publicis Groupe, Hong Kong and Singapore. The marketing campaign highlights the financial institution’s world community and wealth funding options. In India, it targets the rising prosperous section, together with ‘International Indians.’
The marketing campaign highlights the dangers of delaying wealth planning and showcases Commonplace Chartered’s key strengths—its world community, consumer companies, and experience in wealth options. It targets prosperous shoppers, together with International Indians, International Chinese language, entrepreneurs, and traders.
Commonplace Chartered’s world wealth marketing campaign focuses on data-driven and personalised consumer engagement. The marketing campaign will run throughout airports, metropolis places, print, movie, and media partnerships in seven markets: India, Singapore, Hong Kong, Mainland China, Korea, Taiwan, and the UAE.
Aditya Mandloi, managing director, head of wealth and retail banking, India and South Asia, Commonplace Chartered Financial institution, stated, “India stays a key marketplace for the Financial institution, and this marketing campaign underscores our dedication to the Prosperous section by providing a complete suite of worldwide wealth and banking options. It resonates with our core shoppers – ‘International Indians’ – who embody India’s progress story whereas pursuing world aspirations and ambitions. With our deep market experience and in depth worldwide community, Commonplace Chartered is uniquely positioned to assist them on their wealth administration journey.”
Haymans Fung, world head, advertising for wealth and retail banking, stated, “The genesis of our marketing campaign is impressed by our shoppers and their wealth ambitions, now and sooner or later. We wished to interrupt away from the norms of talking esoterically to the which means of wealth planning, and as a substitute espouse a refreshingly human and direct tone that’s in lockstep with the fact of our consumer wants and ambitions. We’re excited to unveil our “Now’s your time for wealth” marketing campaign throughout our community and let the facility of the creatives inform the Commonplace Chartered story.”
Written with the View : afaqs