Miniklub, a kidswear model, broadcasts Shahid Kapoor and Mira Kapoor as its first model ambassadors. The model has launched its newest marketing campaign, Dads Will Be Dudes, spotlighting the evolving function of at present’s fathers—hands-on, intuitive, and ever-prepared for his or her youngsters’s wants.
The marketing campaign challenges the standard notion of fatherhood and celebrates fashionable dads who’re as concerned in parenting as mothers. Its tagline “Dads Will Be Dudes” displays the spirit of dads who take pleasure in being hands-on, proactive, and all the time prepared for his or her kid’s subsequent journey.
Shahid Kapoor, a doting father of two, shares his pleasure about becoming a member of the marketing campaign:“Fatherhood has been essentially the most rewarding expertise of my life. It’s a full-time function, and I like each second of it. Dads at present are way more concerned in parenting than ever earlier than, and I feel this marketing campaign superbly captures that. It’s not nearly serving to out—it’s about being there, day in and day trip, on your children. I’m proud to be a part of one thing that highlights this shift.”
Mira Kapoor, recognized for her strategy to acutely aware parenting, provides: “I’ve seen how Shahid has embraced fatherhood, and it’s superb how far dads have are available redefining their roles. ‘Dads Will Be Dudes’ celebrates these fashionable fathers who aren’t simply supporting however are main their parenting journeys. It’s an honor to be a part of this marketing campaign that displays the values we stand for as dad and mom.”
Anjana Pasi, Director of Miniklub, feedback on the marketing campaign’s significance:
“At Miniklub, we consider in celebrating each dad or mum’s distinctive function, and with ‘Dads Will Be Dudes,’ we wish to shine a light-weight on the evolving father-child dynamic. Dads at present are as a lot on the forefront of their baby’s upbringing as mothers, and we wished to focus on this modification in a enjoyable and interesting means. Shahid and Mira embody the essence of modern-day parenting, and we’re thrilled to have them on board to convey this imaginative and prescient to life.”
Sooraj Pillai, Group Artistic Director, DDB Mudra South: “Whereas this class has historically targeted on and celebrated mothers, we wished to recognise a brand new technology of dads who’re taking a extra energetic, hands-on function in parenting. By our “Dads Will Be Dudes” marketing campaign, we’re right here to rejoice the spirit of those dads—those that are redefining fatherhood and embracing each a part of the journey with coronary heart and humour.
Written with the View : afaqs