Way2News, a hyperlocal information platform, has introduced the appointment of Mansi Shah as area head – West. With over 18 years of expertise in media and promoting gross sales, Mansi will likely be instrumental in spearheading the corporate’s monetisation methods and constructing key model partnerships to speed up its progress on this area.
Mansi’s intensive expertise in media gross sales, significantly within the Hindi-speaking and different regional language markets, positions her as a beneficial asset for driving revolutionary promoting options that resonate with native audiences, making certain Way2News stays the go-to platform for manufacturers in search of to attach with shoppers.
Welcoming Mansi on board, Raju Vanapala, founder and CEO, Way2News, mentioned, “We’re thrilled to welcome Mansi to our group. Her confirmed gross sales observe file and deep understanding of the Hindi and Marathi markets will likely be invaluable in unlocking new progress alternatives throughout Western India. Along with her experience, we’re assured in our means to strengthen our presence and improve our choices to advertisers within the area.”
Commenting on her appointment, Mansi Shah, area head – West, Way2News, mentioned, “I’m excited to hitch Way2News at a time when the demand for regional content material is remodeling the promoting panorama. Way2News provides a novel alternative for manufacturers to have interaction deeply with native audiences, and I sit up for leveraging my expertise to drive the platform’s progress within the Western area. Collectively, we are going to create impactful promoting options that resonate with regional shoppers and assist manufacturers construct significant connections with their goal audiences.”
Previous to becoming a member of Way2News, Mansi served as Director of Advert Gross sales at Viacom18 Media for over 12 years, the place she performed a pivotal function in driving income for a few of India’s most iconic tv properties, together with Bigg Boss, The Kapil Sharma Present, and Khatron Ke Khiladi. Her expertise encompasses managing advert gross sales throughout varied media platforms, from Hindi GECs to regional channels comparable to Colours Marathi, Colours Gujarati, and Nickelodeon.
Written with the View : afaqs