ZEE5, a home-grown video streaming platform and multilingual storyteller, has introduced the enlargement of Manish Kalra’s position, extending his obligations to supervise ZEE5’s enterprise throughout international markets. In his new capability, Kalra will spearhead the strategic development of ZEE5’s international footprint, alongside India, specializing in worldwide viewers engagement, partnerships, and market enlargement.
This management enlargement aligns with ZEE5’s imaginative and prescient of strengthening its place in a dynamic digital panorama by offering high-quality, related content material to a various international viewers. In his new position, Kalra will give attention to broadening the platform’s attain, enhancing consumer experiences, and boosting engagement. By utilising data-driven insights, he goals to optimise content material relevance, advance model and platform metrics, and bolster each subscription and ad-based video-on-demand segments.
With greater than 20 years of expertise within the on-line enterprise and advertising sectors, Kalra has held key management roles throughout outstanding organisations. Earlier than becoming a member of ZEE5 in 2020, he spent the final decade in roles reminiscent of Chief Advertising and marketing Officer, Chief Enterprise Officer, and CEO at corporations like Amazon, MakeMyTrip, HomeShop18, Dell, and Craftsvilla.
He holds a grasp’s in enterprise administration from XLRI, Jamshedpur, and a bachelor’s diploma in mechanical engineering from the Punjab Engineering School, Chandigarh.
Written with the View : afaqs