Finger chocolate Nestlé Munch couldn’t have requested for a extra noble endorser than ‘Munch Murugan’ from Kerala’s Alappuzha metropolis. The kid type of the god of warfare, victory, and knowledge, and the son of Shiv, he accepts prayers and the FMCG large’s candies over the standard sweets devotees provide to the gods.
Kunal Mehta, a worldwide chief for model, advertising and marketing and communicaton at dsm-firmenich, a Dutch multinational company (then a model supervisor at Nestlé Munch between 2011 and 2014), wrote about Nestlé’s method to this divine endorsement.
We had numerous discussions and debates round this chance:
• Ought to we speak about this fascinating improvement on our social media?
• Ought to we use this in our model communication?
• How about doing a press launch on this attention-grabbing piece?
Lastly, all of us determined that we as an organization (Nestlé India) and a model will really feel extraordinarily proud and honoured about this accomplishment, however is not going to speak about it and never do any advertising and marketing round it.
His put up on LinkedIn was a response to communications marketing consultant Karthik Srinivasan’s put up detailing how Murugan’s affiliation with Nestlé Munch got here to be.
It was a small Muslim boy who as soon as rang the temple bell whereas enjoying and was scolded by his mother and father. That evening, he fell sick and stored murmuring Murugan’s title. The subsequent day, his mother and father took him to the temple and provided oil and flowers after the priest requested them to current one thing to Balamurugan. The boy provided Nestlé Munch.
The boy was cured, and phrase unfold about how a bit boy managed to alter the style of God. Now, devotees all the time guarantee they bring about Nestlé Munch with them and provide it to Balamurugan.
Written with the View : afaqs
